Brand Tone

Aspirational & Elegant, Problem-solving & Convenient, Friendly & Engaging, Reassuring & Trust-building, Modern & Innovative

Brand Values

• •Design & Aesthetics
• •Quality & Satisfaction
• •Innovation & Convenience
• •Customer Focus
• •Accessibility (Affordable Luxury)
• •Sustainability

Best Practices

• •Emphasize Elegant Simplicity: Consistently use language that reflects both the sophisticated 'Swedish design' aesthetic and the 'effortless' ease of use. Words like 'sleek,' 'minimalist,' 'intuitive,' 'seamless,' and 'hassle-free' should be staples.
• •Maintain a Helpful & Reassuring Voice: Especially in FAQs, customer interactions, and product descriptions, address potential concerns proactively (e.g., installation, charging). Reinforce guarantees and customer support availability to build trust.
• •Be Aspirational yet Accessible: While highlighting 'luxury' and 'elegance,' ensure the overall message remains welcoming. Showcase how Pridola products provide high-end style solutions that are practical and attainable for a broad audience.
• •Stay Visually Consistent with Tone: Ensure all imagery and video content (especially user-generated or influencer content) aligns with the clean, stylish, and well-lit aesthetic that 'Swedish design' implies. This reinforces the copy's message.
• •Adapt to the Platform, but Keep Core Values: While TikTok content might be more informal and use trendy audio/hashtags, the underlying message of elegant design, convenience, and problem-solving should still shine through. Facebook and website copy can be slightly more formal but should echo the same core values.

Social Perception

Generally positive perception of aesthetic appeal and ease of use, but mixed perception regarding customer service & reliability. Seen as innovative and trendy, with some concerns about quality/durability.

Copy Examples

• •Headline: Illuminate Your Life, Effortlessly. Body: Discover the soul of Swedish design with Pridola. Our wireless lamps offer an elegant glow and unparalleled convenience, transforming any room into a sanctuary of style. No wires, no fuss – just pure, sophisticated light. #PridolaDesign #WirelessElegance
• •Headline: Renting? Redefine Your Space Without a Single Screw. Body: Love your rental but crave a style upgrade? Pridola’s peel-and-stick wireless sconces bring luxurious lighting to your walls, damage-free. Effortless installation, stunning results. Your dream ambiance is just a stick away. #RenterFriendlyDecor #SwedishStyleSimple
• •Headline: The Secret to a Cozier Home? It’s Wireless. Body: Create the perfect mood for any occasion with Pridola. Our remote-controlled, rechargeable lamps blend minimalist Swedish design with smart functionality. From soft evening glows to bright, welcoming light, effortless elegance is at your fingertips. #SmartHomeDecor #PridolaAmbiance
• •Headline: Quality You Can See, Simplicity You’ll Love. Body: At Pridola, we believe beautiful design should also be beautifully simple. Experience the Pridola difference: premium, Swedish-designed wireless lighting that’s easy to install and a joy to use. Backed by our satisfaction guarantee. #DesignMeetsFunction #HappyCustomers
• •Headline: Turn That Empty Bottle Into a Statement Piece. Body: Unleash your creativity with Pridola’s innovative Bottle Lamps. Give your cherished bottles a second life as unique, glowing centerpieces. Sustainable style meets warm ambiance. What will you illuminate? #DIYDecor #PridolaGlowUp