Brand Tone

Empowering, Elegant, and Community-Focused

Brand Values

• •Empowerment
• •Modesty & Style
• •Quality
• •Community
• •Integrity

Best Practices

• •Always Anchor to Your 'Why': Every piece of copy, from a product description to a social media post, should connect back to the core values of empowerment, elegance, and community. Frame products not just by what they are, but by how they make the customer feel.
• •Cultivate Community with Language: Use inclusive and warm language. Address your audience as 'sisters,' 'our community,' or 'our PRIDAL family.' This transforms the customer-brand relationship into a shared identity.
• •Let Quality Speak Through Detail: Use descriptive, sensory language to convey the premium nature of the products. Mention the 'soft touch of the fabric,' the 'intricate embroidery,' or the 'graceful silhouette' to paint a picture of quality and elegance.
• •Celebrate Your Customers Publicly: Actively featuring user-generated content is your most powerful tool. It provides social proof and reinforces the community value. When sharing, use captions that express gratitude and admiration to make that customer feel truly seen.
• •Maintain a Consistent Voice of Elegance: Avoid overly casual slang or trendy jargon that doesn't align with the brand's sophisticated aesthetic. The voice should remain polished and respectful across all platforms, including customer service interactions, to build and maintain trust.

Social Perception

authentic and high-quality leader within the modest fashion space. Customers see it as more than just a retailer; it is a brand that understands and validates their lifestyle choices. This positive perception is reinforced by the brand's active and genuine engagement with its online community, turning customers into vocal advocates. The brand successfully builds loyalty by making customers feel valued and understood.

Copy Examples

• •Defining grace with every step. Introducing the Amara Abaya, where timeless design meets modern elegance. Crafted from a luxurious, flowing fabric, it ’s a celebration of your strength and style. Feel empowered, feel beautiful. #Pridal #ModestFashion #Elegance
• •Headline: Confidence, Woven In. Body: You should never have to choose between your values and your style. At PRIDAL, we create stunning, high-quality modest wear designed for the modern woman. Discover our collection of elegant dresses, abayas, and hijabs. Shop now to find your perfect fit.
• •Subject: A Note of Gratitude to Our PRIDAL Sisters. Body: To our cherished community, you are the heart of PRIDAL. As a thank you for being on this journey with us, we invite you to enjoy an exclusive first look at our new collection. Each piece is designed with you in mind —celebrating elegance, quality, and empowerment. Thank you for being a part of our story.
• •PRIDAL: Where Modesty Meets Modern. Uncompromising Quality. Unmistakable Elegance.
• •Spotted: our beautiful sister @[username] glowing in her Madina Dress! We love seeing how you style your PRIDAL pieces. Tag us with #pridalsisters for a chance to be featured and inspire our community!