Brand Tone

Professional and Authoritative, Innovative and Forward-Thinking, Data-Driven and Insightful, Customer-Centric and Supportive, Solution-Oriented

Brand Values

• •Empowering Brands
• •Data-Driven Decision Making
• •Innovation and Technological Excellence
• •Brand Integrity and Protection
• •Customer Success and Partnership
• •Optimizing the Shopper Experience
• •Global Reach, Local Precision

Best Practices

• •Develop Comprehensive Brand Voice Guidelines: Document the specific attributes of your brand tone (e.g., "Authoritative yet Accessible," "Innovative but Grounded in Results"), along with do's and don'ts, approved terminology, and examples of on-brand copy. This ensures everyone creating content is aligned.
• •Focus on "Empowering the Brand": Frame messaging around how PriceSpider’s solutions provide clients with control, insight, and the ability to overcome challenges. Use active voice and strong verbs that convey capability and solutions.
• •Lead with Data and Insights, Follow with Solutions: Highlight the power of PriceSpider's data collection and analytical capabilities first, then clearly explain how these translate into tangible benefits and solutions for the brand's pain points.
• •Maintain a Professional and Expert Stance: Use industry-specific language confidently but avoid overly jargonistic terms without explanation. Position PriceSpider as a thought leader by sharing valuable insights and perspectives on e-commerce trends.
• •Infuse Innovation and Forward-Thinking: Regularly incorporate news about technological advancements (like AI), new features, and future-facing perspectives to reinforce PriceSpider's position at the cutting edge of brand commerce technology, ensuring copy feels current and dynamic.

Social Perception

Highly Regarded by Clients, Market Leader and Innovator, Provider of Essential E-commerce Solutions, Reliable and Effective Technology, Premium, Value-Driven Service

Copy Examples

• •Headline: "Stop Chasing Violations. Start Commanding Your Brand Price." Body: "In today's dynamic digital shelf, maintaining MAP integrity is non-negotiable. PriceSpider's intelligent monitoring empowers you with real-time insights and automated tools to protect your pricing strategy, foster retailer confidence, and drive profitable growth. Take control."
• •Headline: "The Future of Shoppable Media is Here. Is Your Brand Ready?" Body: "Leverage PriceSpider’s cutting-edge AI and expansive retailer network to transform every digital touchpoint into a seamless purchase opportunity. From social feeds to your brand.com, deliver the frictionless experience modern consumers demand and watch your conversions soar. Innovate your path to purchase."
• •Headline: "Data That Doesn't Just Inform – It Transforms." Body: "Go beyond basic analytics. PriceSpider’s Brand Commerce Platform crawls billions of data points daily, delivering granular insights into your product visibility, competitor landscape, and consumer behavior. Turn complex data into clear, actionable strategies that optimize your digital shelf and maximize revenue. See what you've been missing."
• •Headline: "Your Brand. Everywhere. Exactly As It Should Be." Body: "Ensure brand consistency and protect your equity across every online retailer, globally. PriceSpider’s Digital Shelf Analytics gives you complete visibility and control, identifying inaccuracies and out-of-stock issues before they impact your sales or reputation. We’re your eyes and ears on the digital shelf."
• •Headline: "Unlock Your Brand's Full E-commerce Potential. We'll Show You How." Body: "Partner with PriceSpider and gain more than just a platform – gain a dedicated team of experts committed to your success. From seamless implementation to proactive strategic guidance, we help you navigate the complexities of brand commerce and achieve your specific growth objectives. Let's build your success story, together."