Brand Tone

Professional, Dependable, and Service-Oriented

Brand Values

• •Honesty and Dependability: Explicitly stated as their motto.
• •Customer Service: A clear focus on providing exceptional service and meeting diverse retailer needs.
• •Experience and Expertise: Highlighting their 45+ years of combined experience in the field.
• •Value/Competitive Pricing: Mentioned as a key component of their offering.
• •Comprehensive Solutions: Providing a wide range of both new and used fixtures to be a one-stop-shop.

Best Practices

• •Prioritize Clarity and Directness: Avoid jargon or overly elaborate language. Focus on clear, straightforward communication that highlights the practical benefits of their products and services.
• •Emphasize Reliability and Experience: Consistently weave in mentions of their long history (since 1993) and expertise to build trust and reinforce their dependability.
• •Maintain a Helpful and Solution-Oriented Approach: Frame copy around how Priceless Store Fixtures helps retailers solve their display and operational challenges. Be approachable and customer-focused in all communications.
• •Be Consistent Across All Channels: Ensure the tone used on the website aligns with social media posts, email communications, and any other marketing materials. This creates a unified brand voice.
• •Proofread Meticulously: A professional tone is undermined by errors. Ensure all copy is free of grammatical mistakes and typos to maintain an image of quality and attention to detail.

Social Perception

reliable, long-standing supplier of retail fixtures, particularly within the Charlotte, NC area. Customers appear to view them as a go-to source for a variety of store display needs. Their A+ rating with the BBB, despite not being accredited, supports a positive perception regarding their business practices. There's no indication of significant negative public perception. The brand is seen as a traditional, family-run business.

Copy Examples

• •Headline: Equip Your Vision. Reliable Store Fixtures, Exceptional Service Since 1993. Body: For over 30 years, Priceless Store Fixtures has been the trusted partner for retailers. We offer a comprehensive range of new and used fixtures to bring your store's vision to life. Quality you can depend on, service you'll appreciate.
• •Headline: Your Retail Success Starts Here. Expert Advice & Quality Fixtures. Body: Navigating store setups can be challenging. With 45+ years of combined experience, our team provides honest advice and the right fixtures – from mannequins to shelving – to optimize your space and showcase your products effectively.
• •Headline: Get What You Need, When You Need It. Fully Stocked for Quick Turnaround. Body: Minimize downtime and maximize your retail potential. Our Charlotte warehouse is stocked with a wide selection of store fixtures ready for pickup or delivery. Honest, dependable service guaranteed.
• •Headline: Don't Just Display, Impress. Quality Fixtures for Every Retailer. Body: From boutiques to wholesalers, we understand your unique needs. Discover durable, competitively priced store fixtures that enhance your merchandise and create an inviting shopping experience. Partner with dependability.
• •Headline: Building Your Dream Store? We're Here to Help – Since 1993. Body: Priceless Store Fixtures: Your family-operated source for honest advice, dependable service, and a vast inventory of new and used retail displays. Let our experience work for you.