Brand Tone

Professional and Direct; Trustworthy and Transparent; Service-Oriented and Efficient

Brand Values

• •Honesty
• •Reliability
• •Customer Satisfaction
• •Expertise

Best Practices

• •Acknowledge and Differentiate: Don't ignore the elephant in the room. Use copywriting to playfully distinguish the business from the game show. This can build brand personality and improve clarity.
• •Emphasize "Honest" and "Transparent": Consistently use these keywords in all communications. The brand name itself invites scrutiny of its pricing, so leaning into transparency is key to building trust.
• •Maintain a Professional, "No-Nonsense" Voice: While a little playfulness with the name is good, the core tone should be professional and reassuring. Customers with broken appliances want a competent expert, not a comedian.
• •Focus on Solutions and Efficiency: All copy should ultimately be about solving the customer's problem quickly and effectively. Highlight benefits like "same-day service," "expert technicians," and "all major brands."
• •Develop a Clear "About Us" Story: Create a compelling narrative on the website that explains who they are, their experience, and their commitment to the Miami community. This will help to humanize the brand and build a connection that transcends the generic name.

Social Perception

Confusion and obscurity due to name confusion with the game show, low social visibility, and largely neutral to invisible public perception due to lack of online presence and reviews.

Copy Examples

• •Headline: Don't Play Games with a Broken Appliance. Get a Repair Price That's Always Right.
• •Website/Social Media Bio: Price Is Right Miami: We're not a game show, but our appliance repair services are a winning choice. Honest pricing, expert technicians, and same-day service for your refrigerator, dryer, and more.
• •Google Ad Copy: Title: Fast & Fair Appliance Repair in Miami. Description: The Price Is Right Miami offers transparent, flat-rate pricing. No games, no hidden fees. Get your refrigerator or dryer fixed today!
• •Promotional Post: Your appliances don't get a vacation. For a limited time, get 15% off any completed appliance repair. At Price Is Right Miami, the price is always fair and the service is always reliable.
• •Customer Testimonial Post (if one were available): "Price Is Right Miami was a lifesaver! They fixed my fridge the same day and were very upfront about the cost. No surprises, just great service." - A Happy Customer. *We believe in honest work at a fair price.*