Brand Tone

Empowering, Friendly, Aspirational yet Achievable, Helpful, Youthful & Trendy

Brand Values

• •Quality
• •Affordability
• •Empowerment & Self-Confidence
• •DIY & Convenience
• •Inclusivity & Self-Expression
• •Community

Best Practices

• •Create a Tone of Voice Guide: Document the key characteristics of PriBeautyCo's tone (Empowering, Friendly, Aspirational yet Achievable, Helpful, Youthful/Trendy). Include "do's and don'ts" and examples of words/phrases that fit and those that don't.
• •Know Your Audience: Continue to understand the language, aspirations, and pain points of your target customer (likely individuals interested in beauty, DIY solutions, and affordable ways to enhance their look). Tailor the copy to resonate with them directly.
• •Prioritize "You" over "We": Frame messaging around the customer's benefits, feelings, and experiences. For example, instead of "We created amazing lashes," try "You'll feel amazing in these lashes."
• •Be Consistent Across All Channels: Ensure the tone used on Instagram matches the website copy, email newsletters, ad campaigns, and even customer service interactions. This builds a cohesive brand identity.
• •Incorporate User-Generated Content (UGC) Language Naturally: Pay attention to how your satisfied customers talk about your products. Their authentic language can inspire copy that feels genuine and relatable, while still aligning with the established brand tone. When sharing UGC, ensure your accompanying captions maintain the brand's voice.

Social Perception

Positive Product Experience, Good Value, Innovative & Convenient, Engaged Community, Growing Authority in DIY Lashes

Copy Examples

• •✨ Your daily dose of glam, simplified! ✨ Our [Product Name] lash clusters give you that salon look, without the salon time (or price tag!). Easy to apply, comfy to wear, and seriously stunning. Who's ready to be their own lash tech? 🙋‍♀️ #PriBeautyCo #DIYlashes #LashGoals #AffordableLuxury #BeautyHacks
• •Unlock Your Ultimate Lash Look! 😍 Get 15% off your first PriBeautyCo order and discover the magic of easy, at-home lash extensions. Premium quality, effortlessly you. Shop Now!
• •Hey Gorgeous! 👋 Wanna master the [New Technique/Look] in minutes? At PriBeautyCo, we believe beauty should be fun and empowering. That's why we're SO excited to show you how to achieve [New Technique/Look] using our latest [Product Name] clusters! Our new tutorial breaks it down step-by-step...
• •Tired of mascara smudges and pricey salon visits? 🤔 Say hello to PriBeautyCo! Our DIY lash extensions deliver flawless, natural-looking volume that lasts. Wake up beautiful, save time, and feel your most confident self. Learn more & shop our collections! [Link]
• •POV: You finally tried PriBeautyCo lashes and now you can't stop staring at yourself in the mirror. 😉 obsessed is an understatement! ✨ Which style are you trying next? 👇 #PriBeautyLashes #DIYlashClusters #LashTutorial #ViralLashes #GRWM