Brand Tone

empowering, educational, and authentic

Brand Values

• •Health and Safety
• •Efficacy and Results
• •Transparency
• •Community-Centric

Best Practices

• •Lead with the 'Why': Always connect back to the core mission—providing safe, non-toxic, and effective hair care. Start with the problem (e.g., product build-up, dryness) and present the product as the science-backed solution.
• •Highlight Hero Ingredients: Consistently mention key ingredients like Activated Charcoal, Kaolin Clay, and Panthenol, and briefly explain their function. This reinforces the brand's educational and transparent values.
• •Use the Voice of the Community: Incorporate testimonials and user-generated content into marketing materials. Phrases like 'I finally have a curl pattern!' or 'My hair absorbs moisture now' are powerful and authentic.
• •Be Empowering, Not Prescriptive: Frame copy around empowerment and choice. Use phrases like 'Reveal your natural beauty' or 'Take control of your hair regimen' instead of just giving commands.
• •Maintain an Authentic & Relatable Tone: Keep the language clear, direct, and genuine. Acknowledge the specific struggles of the target audience (e.g., detangling coily hair) to show true understanding and build trust.

Social Perception

The public perception of PRG Beauty is largely positive, particularly among its target audience. Customers are curious about the brand, and it is perceived as an authority in the niche area of detoxifying shampoos and treatments for natural, and specifically low-porosity, hair.

Copy Examples

• •Tired of products just sitting on your hair? Your low porosity hair isn't stubborn, it's suffocating. Our Gentle Detoxing Shampoo with Activated Charcoal lifts away build-up so moisture can finally sink in. ✨ Unlock your hair's true potential. #PRGBeauty #LowPorosityHair
• •Follow your deep cleanse with a blast of strengthening hydration. Our Thickening Fresh Mint Conditioner invigorates the scalp to encourage growth while Panthenol penetrates the hair shaft for moisture that lasts. Strong, soft, and full of life—that's the PRG promise.
• •Your hair called. It’s ready for a detox.
• •Watch this TRANSFORMATION. From dull and coated to clean and defined in one wash. Our detox system is a game-changer for 4C coils. Link in bio! #naturalhair #hairdetox #4chair
• •Founded by a Trichologist. Formulated for Health. Loved by our Community. Experience the PRG difference.