Brand Tone

Untrustworthy, Anonymous, and Deceptive

Brand Values

• •Anonymity
• •Evasion of Responsibility

Best Practices

• •Lead with Radical Transparency: Every piece of copy, from the homepage banner to email signatures, must reinforce that the business is legitimate. Company registration details, physical address, and contact information should be prominent, not buried.
• •Humanize the Brand: Move away from generic statements like 'designs created with love.' Tell specific stories. Who is on the team? What inspired a particular design? Use real names and photos to build a human connection and prove there are real people behind the website.
• •Build Verifiable Social Proof: Actively encourage customers to leave reviews on trusted, independent platforms (e.g., Trustpilot, Heureka.cz). Feature user-generated content (with permission) on social media to show real people receiving and enjoying the products.
• •Adopt a Service-Oriented, Accountable Tone: The tone should be less about selling and more about serving and reassuring. Use phrases like 'We're here to help,' 'Your satisfaction is guaranteed,' and 'Contact us anytime.' Be proactive in communication regarding order status, shipping, and potential delays.
• •Address Negativity Head-On: The brand cannot ignore the ČOI warnings. It must create a permanent, visible section on its site explaining the steps taken to resolve the issues that led to the warnings. This act of acknowledging and correcting past mistakes is crucial for rebuilding any form of credibility.

Social Perception

Extremely poor; perceived as a high-risk entity and a business to be avoided due to anonymity and official warnings from authorities like the Czech Trade Inspection Authority.

Copy Examples

• •You deserve to know who you're buying from. Prezentify CZ is operated by [Company Name], a registered business based in [City, Country], with registration number [Number]. We are proud of our products and stand behind every order with a clear return policy and dedicated customer support. Your trust is our top priority.
• •More than just a store, we are a small team of passionate designers and creators based in the heart of Europe. Meet the people who bring your personalized gifts to life. [Include photos and short bios of the team]. We started Prezentify CZ to spread joy, and we're committed to doing it transparently and honestly.
• •Your personalized mug is printed and shipped from our workshop in [City, Country]. We use [specify printing technology] for a vibrant, lasting finish. Track your order from our door to yours. Have a question? Our support team is available at [Phone Number] and [Email Address].
• •We've listened. We understand the concerns about our store's transparency in the past. We have since taken concrete steps to ensure clarity and accountability, including fully disclosing our company information and improving our customer service accessibility. We're here to earn your trust, one gift at a time.
• •© 2025 [Your Registered Company Name] | Business ID: [Number] | [Full Physical Address] | [Customer Service Phone Number] | Terms of Service | Verified on [Link to a public business registry].