Brand Tone

Celebratory, joyful, exciting, enthusiastic, approachable, and user-friendly, focusing on creating memorable moments.

Brand Values

• •Celebration of Life's Moments
• •Creating Memories
• •Joy and Surprise
• •Safety and Environmental Responsibility
• •Customer Satisfaction

Best Practices

• •Always Use Celebratory Language: Incorporate words like "joy," "magic," "unforgettable," "celebrate," and "excitement" into your copy to maintain a consistently upbeat and festive tone.
• •Focus on the "Moment": Frame your products not just as party supplies, but as tools for creating a core memory. Use storytelling in your captions and descriptions that focuses on the emotional experience of the reveal.
• •Stay Visual and Action-Oriented: Use vibrant, high-quality photos and videos of your products in use. Accompany them with active, descriptive language (e.g., "A brilliant burst of blue," "A dazzling display of pink") that helps the audience imagine the experience.
• •Keep it Simple and Enthusiastic: Your instructions and product information should be easy to understand, and your overall messaging should be filled with genuine enthusiasm, often punctuated with exclamation points and festive emojis.
• •Engage with Your Community's Excitement: When responding to comments and messages, mirror the joyful tone of your audience. Congratulate expectant parents and share in their excitement to build a positive and engaging community around the brand.

Social Perception

Perceived as a positive provider of fun, innovative products that add a "wow" factor to gender reveal parties. It is seen as a go-to source for a specific, trendy party need within its target audience, with enthusiastic customer feedback.

Copy Examples

• •The moment you've been waiting for! 💙💖 Make it unforgettable with a spectacular burst of color. Our easy-to-use and eco-friendly color blasters are ready to make your big reveal the talk of the town. Tap to shop and start planning the ultimate surprise! #GenderReveal #PrevivoParty #BigNews
• •Create a picture-perfect memory. Our Gender Reveal Color Spray transforms your special announcement into a vibrant, joy-filled celebration. Made with non-toxic, biodegradable cornstarch, it’s completely safe for you, your guests, and the planet. Just shake, spray, and let the magical cloud of color create a moment you'll cherish forever.
• •Ready for the Big Reveal? Don't just say it, show it! Add a splash of excitement to your gender reveal party with our best-selling color smoke bombs and confetti cannons. For a limited time, get 15% off your party pack. Let's make some memories together!
• •She or he? What will it be? 🤔 Swipe up to see the most epic gender reveals of the week and grab the gear to create your own! P.S. Our color sprays are back in stock! #HeOrShe #BabyOnTheWay #GenderRevealIdeas
• •Planning the perfect gender reveal? ✨ From dazzling color smoke shows to surprise-filled gift boxes, we have everything you need to make your celebration magical and memorable. Discover unique ideas and party supplies on our board. #PartyPlanning #BabyShower #Previvo