Brand Tone

rebellious, mysterious, and playfully dark

Brand Values

• •Individuality
• •Self-Acceptance
• •Duality

Best Practices

• •Embrace the Dichotomy: Always play with the contrast of 'Pretty' and 'Wicked.' Use words that evoke both beauty and rebellion (e.g., 'hauntingly beautiful,' 'elegantly defiant,' 'sinfully stylish').
• •Use Evocative, Thematic Language: Incorporate words related to darkness, magic, mystery, and rebellion. Phrases like 'inner demons,' 'skeletons in your closet,' and 'dark side' are central to the brand's identity and should be used consistently.
• •Speak Directly to the Individual: Address the customer as a unique, powerful individual. Use 'You' and 'Your' to make the message personal. The copy should empower the reader to express their true self.
• •Maintain a Confident, Imperative Tone: Use strong, action-oriented verbs like 'Dare,' 'Embrace,' 'Unleash,' and 'Define.' This positions the brand as a leader, not a follower, and encourages decisive action from the customer.
• •Tell a Story, Not Just a Description: Frame products within the brand's narrative. A shirt isn't just cotton; it's armor for the modern rebel. A dress isn't just fabric; it's a costume for a life less ordinary. This transforms shopping from a transaction into an experience.

Social Perception

Due to the lack of an online footprint, there is currently no discernible social perception of Pretty Wicked Closet. The brand is a blank slate in the public eye.

Copy Examples

• •Don't Hide Your Skeletons. Dress Them. Your closet is a lair, not a hiding place. Unleash your wicked side with our new collection of gothic cardigans and eccentric outerwear. Embrace your demons.
• •Wickedly Pretty. Dangerously You. For those who live in the shadows and dance in the light. Explore our collection of dark apparel and vibrant accessories.
• •Normal is a myth. Style is eternal. Stop blending in. Pretty Wicked Closet is for the rebels, the dreamers, and the beautifully dark souls. Shop men's and women's apparel that's as unique as you are. #PrettyWicked #GothStyle #AltFashion #EmbraceYourDemons
• •Midnight Bloom Lace Dress: Elegance with a dark twist. This isn't just a dress; it's a statement. Perfect for moonlit rituals or just making the mundane feel magical. Dare to be wicked.
• •They told you to be good. We say be unforgettable. Pretty Wicked Closet was born from a love for the shadows and a passion for the bold. We believe your style should tell a story—one of rebellion, confidence, and wicked beauty. So go ahead, let your skeletons out. We've got just the thing for them to wear.