Brand Tone

Elegant, Traditional, and Aspirational.

Brand Values

• •Artisanship & Tradition
• •Quality
• •Customer Satisfaction
• •Modern Elegance

Best Practices

• •Create a Brand Voice Guide: Document the key elements of the brand's tone (Elegant, Traditional, Aspirational). Include a list of "on-brand" words (e.g., heritage, artisan, exquisite, timeless, drape) and words to avoid (e.g., cheap, trendy, fast-fashion).
• •Focus on Storytelling: Instead of just listing product features, tell the story behind the saree. Talk about the weaving technique, the inspiration for the design, or the cultural significance. This reinforces the value of artisanship.
• •Emphasize Sensory Details: Use descriptive language that appeals to the sense of touch and sight. Describe the "softness of the cotton," the "sheen of the silk," or the "intricate detail of the weave" to help the customer imagine the product.
• •Maintain a Consistent Visual and Textual Aesthetic: Ensure the tone of the copy matches the style of the photography. Elegant, high-quality images should be paired with equally sophisticated and polished text across all platforms.
• •Engage with the Community Authentically: When responding to comments or questions, maintain the brand's warm and respectful tone. Address customers by name and answer their queries with the same level of care and detail that is put into the product descriptions.

Social Perception

The public perception of prettyweaves appears to be that of a reputable, specialized provider of high-quality Indian sarees. The brand is seen as a go-to for traditional wear, especially for special occasions. Their online presence on social media suggests an engaged community that appreciates the aesthetic and cultural value of the products. Customers interacting with the brand online seem to be looking for authenticity and unique designs. The brand is perceived as a reliable retailer and wholesaler within the Chennai area and to a broader online audience.

Copy Examples

• •Woven with stories of heritage in every thread. Our new Banarasi silk saree is more than an outfit; it ’s a timeless masterpiece. Feel the legacy, drape the elegance. #PrettyWeaves #BanarasiSaree #Heirloom
• •Your special day deserves the touch of timeless tradition. Discover the perfect drape for your wedding festivities at Pretty Weaves. Exquisite, handcrafted sarees that make every moment a memory. Shop our bridal collection now.
• •From Sunrise to Celebration: A Saree for Every Story. Experience the unparalleled comfort of our cottons and the royal sheen of our silks. Find your unique expression at Pretty Weaves.
• •Styling the perfect traditional look starts with the perfect weave. Our Modal Silk sarees offer a luxurious feel and an elegant drape, ideal for any festive occasion. #IndianFashion #SareeStyle #EthnicWear #FestiveLook
• •Hello [Customer Name], step into a world of comfort and grace. We are thrilled to introduce our new Malabar Cotton Collection—light, breathable, and woven with the soul of tradition. Perfect for elegant everyday wear. Explore the collection and let the artistry embrace you.