Brand Tone

Witty, playful, approachable, humorous, creative, and lighthearted.

Brand Values

• •Creativity and Originality
• •Humor and Fun
• •Community and Connection
• •Quality and Passion

Best Practices

• •Embrace the Pun: Don't be afraid to use wordplay and puns in product names and descriptions. It's a key part of the brand's witty identity.
• •Keep it Casual: Write in a conversational and informal tone, as if you're talking to a friend. Use contractions and colloquialisms where appropriate.
• •Inject Humor: Find opportunities to be funny and lighthearted. The brand's tagline is about 'fun people,' so the copy should reflect that.
• •Stay Authentic: The brand was born from the founders' personal tastes. The copy should continue to reflect a genuine passion for the products and a connection with the community.
• •Be Clever, Not Complicated: The 'clever goods' promise should extend to the copy. It should be smart and engaging without being overly complex or difficult to understand.

Social Perception

Customers perceive Pretty Useful Co. as a source of high-quality, unique, and fun products. The brand has successfully cultivated a community of 'fun people' who appreciate their clever, quirky, and unconventional designs.

Copy Examples

• •Our new 'Existential Dread' pin is here to perfectly accessorize your favorite jacket and your current mood. It's fine. We're all fine.
• •Don't be a Grinch. Get your holiday shopping done with goods that are actually fun. Plus, free shipping on orders over $50, so you can save your cash for more important things, like eggnog.
• •Behold! A print that not only looks cool but also teaches you how to make a killer martini. We're all about art that's both pretty and useful. Mostly.
• •Tired of boring gifts? So are we. That's why we make clever goods for fun people. Click here to find something that doesn't suck.
• •Your pin collection is epic. It deserves a home that's just as cool. Our Pin Keepers are here to display your flair and keep it from getting lost in the abyss of your junk drawer.