Brand Tone

Edgy & Bold, Empowering & Confident, Approachable & Friendly, Passionate & Trendy, Playful & Expressive

Brand Values

• •Self-Expression & Individuality
• •Accessibility & Inclusivity ("Democratize Fashion")
• •Quality & Affordability
• •Customer Confidence
• •Passion for Style
• •Continuous Growth & Variety

Best Practices

• •Embrace the Juxtaposition: Consistently balance the "Pretty" (feminine, beautiful, stylish) with the "Savage" (bold, confident, edgy, unconventional). Don't lean too heavily on one or the other.
• •Use Empowering Language: Words and phrases like "unleash," "dare," "own it," "confidence," "statement," and "unique style" reinforce the brand's mission.
• •Maintain Approachability: While edgy, ensure the tone remains welcoming and inclusive. Use friendly greetings, engaging questions, and a conversational style, especially on social media.
• •Stay Authentic & Passionate: Let the genuine love for style and unique jewellery shine through. Use enthusiastic language when describing products and the brand's vision.
• •Incorporate Playfulness: Use emojis strategically (✨,🤘, 🔗, 🔥), humor (where appropriate), and a lighthearted touch to connect with the audience and reflect the "sparkly vibes and savage style."

Social Perception

A go-to brand for unique, affordable, and stylish jewellery that allows individuals to express their edgier side. Building a reputation for specialized, in-person services that require trust and professionalism. Positive perception regarding product knowledge and store ethos. Connotations of boldness, confidence, and sometimes a rebellious spirit, while maintaining an approachable and fashion-focused stance.

Copy Examples

• •Instagram Post (New Collection): "Unleash your inner. Our new collection just dropped – because life’s too short for boring jewellery. Dare to be different. ✨ #PrettySavageJewellery #StatementPieces #NewCollection #BeBold"
• •Facebook Ad (Permanent Jewellery): "Ready for a love that lasts? Get linked with Pretty Savage permanent jewellery in Hornchurch. Effortless style, every single day. Book your appointment and let's make it official! 🔗 #PermanentJewelleryEssex #Hornchurch #LuxuryPiercing #SavageStyle"
• •Website Homepage Banner: "Pretty. Savage. Stylish. Affordable jewellery that speaks your language. Shop now and express your unique vibe. [Shop Now Button]"
• •TikTok Video Caption (Behind the Scenes Piercing): "Sparkle and slay! 🤘 Behind the scenes at our Hornchurch studio – making piercing dreams come true. Who's next? #LuxuryPiercing #PiercingStudio #PrettySavage #EssexPiercing #BodyJewellery"
• •Email Newsletter Subject Line: "🔥 Don't just be pretty. Be savage. New arrivals inside!" (Body: "Hey [Customer Name], Why blend in when you were born to stand out? Discover our latest obsession-worthy pieces designed to make a statement. Affordable, on-trend, and undeniably you. [Shop New Arrivals Link]")