Brand Tone

Luxurious & High-Quality, Practical & Functional, Adventurous & Outdoorsy, Cozy & Comforting, Authentic & Story-Driven, Approachable & Community-Focused

Brand Values

• •Quality & Durability
• •Innovation
• •Practical Luxury
• •Adventure & Lifestyle
• •Customer-Centricity
• •Authenticity & Heritage
• •Passion & Courage

Best Practices

• •Embrace 'Pretty' and 'Rugged': Always balance the luxurious, stylish, and soft aspects ('Pretty') with the durable, functional, and adventurous elements ('Rugged'). Let both facets shine in your descriptions and storytelling.
• •Highlight Practical Benefits with a Touch of Luxury: When detailing features like 'waterproof' or 'washable,' frame them not just as utilitarian but as enablers of a comfortable, stylish, and worry-free lifestyle.
• •Tell the Story: Weave in elements of the brand's origin, the founder's inspiration, or the lifestyle it promotes. This adds authenticity and emotional connection.
• •Use Sensory Language: Describe the feel of the faux fur ('ultra-soft,' 'luxurious,' 'cozy') and the protection offered ('shield against elements,' 'keeps you warm and dry') to engage the reader's imagination.
• •Maintain an Inspired & Adventurous Voice: Encourage customers to embrace life's moments, whether big outdoor adventures or cozy indoor ones, positioning Pretty Rugged as the perfect companion.

Social Perception

High-Quality & Luxurious, Functional & Problem-Solving, Worth the Price, Innovative & Unique, Trustworthy & Reputable, Giftable

Copy Examples

• •Adventure-Ready Luxury. Our Waterproof Faux Fur Blankets. Don't let the elements dictate your comfort. Our original Pretty Rugged blanket blends the softest, most luxurious faux fur with a completely waterproof, windproof, and washable RuggedTex® backing. From brisk boat rides to cheering on the sidelines, experience warmth and style that’s as resilient as you are. Live life, beautifully rugged.
• •The Coziest Secret Weapon for Every Sports Parent. Those chilly game days just met their match. Wrap yourself in the unparalleled warmth of Pretty Rugged. Our signature blankets are not only incredibly soft and cozy but also shield you from wind and rain. Stay warm, dry, and stylish from the first whistle to the last. Because being there for them shouldn't mean freezing.
• •From Shark Tank to Your Living Room (and Everywhere Else!). Discovered on Shark Tank, loved by adventurers and homebodies alike. Pretty Rugged offers more than just blankets; we offer an experience. Luxurious faux fur meets rugged practicality, inspired by a legacy of resilience. Waterproof, windproof, and effortlessly chic – because you deserve comfort that keeps up with your life.
• •The Gift of Go-Anywhere Comfort. Searching for that perfect, memorable gift? A Pretty Rugged blanket or outerwear piece is a warm embrace they’ll cherish. With luxurious faux fur, all-weather protection, and options for custom embroidery, it’s a personal touch of practical elegance for any occasion. Give the gift of adventure, wrapped in luxury.
• •Redefining Outdoor Comfort. One Incredibly Soft, Incredibly Tough Blanket at a Time. Why choose between pretty and practical? At Pretty Rugged, we believe you deserve both. Our innovative blankets and outerwear are designed for those who value quality, style, and the freedom to explore. Experience the difference of luxe faux fur that’s ready for real life – wind, water, and all.