Brand Tone

Confident & Bold, Trendy & Youthful, Playful & Energetic, Aspirational & Empowering, Direct & Affirming

Brand Values

• •Confidence
• •Self-Expression
• •Trendsetting
• •Feeling Good
• •Being the "IT Girl"/ "Baddie"

Best Practices

• •Embrace "Baddie" Language: Consistently use confident, bold, and trendy slang that resonates with the "IT girl" and "baddie" persona (e.g., "snatched," "sis," "glow up," "main character energy," "obsessed").
• •Focus on Empowerment: Every piece of copy should tie back to the core value of confidence. Highlight how the clothes make the wearer *feel*, not just how they look.
• •Stay Visually Consistent: Ensure all imagery (photos, videos, graphics) reflects the youthful, stylish, and confident aesthetic seen on the website and social media.
• •Engage Authentically: Respond to comments and messages with the same playful, energetic, and affirming tone used in posts. Use emojis to enhance this.
• •Highlight User-Generated Content: Showcase customers looking and feeling confident in Pretty Privilege attire. This reinforces the brand's promise and builds community around the "baddie" identity.

Social Perception

Positive Customer Experiences, Trendy and Desirable, Empowering, Awareness of the "Pretty Privilege" Concept

Copy Examples

• •Headline: Stop Traffic. Start Trends. That’s Pretty Privilege. Body: Unleash your inner IT girl with looks designed to make statements. Shop the new collection and own every room you walk into. #PrettyPrivilegeBoutique #BaddieEnergy
• •Instagram Caption: ✨ Confidence looks good on you. ✨ Our latest drop is all about empowering YOU to feel like the main character. Tap to shop the vibe. #ShopPrettyPrivilege #Trendsetter
• •Product Description Snippet: Warning: may cause excessive compliments. This [Product Name] isn’t just an outfit; it’s a mood. Get ready to serve looks and feel incredible. You deserve it, baddie.
• •TikTok Video Intro Hook: POV: You just found the ultimate baddie one-stop-shop. 😉 Get ready to upgrade your entire wardrobe with Pretty Privilege Boutique!
• •Email Subject Line: Your Next Obsession Just Dropped 🔥 Inside: Pretty Privilege Exclusives Body: Hey IT Girl, ready to feel amazing? Our new arrivals are here to make sure you're the best-dressed, most confident version of yourself. Don't just follow trends, set them. XOXO, Pretty Privilege Boutique