Brand Tone

Youthful & Trendy, Aspirational yet Accessible, Friendly & Engaging, Positive & Empowering, Girly & Fun

Brand Values

• •Style & Trend-Consciousness
• •Affordability
• •Female Empowerment & Confidence
• •Customer Connection
• •Quality (within its market segment)

Best Practices

• •Know Your Audience Deeply: Understand their slang, references, aspirations, and what makes them engage. Use language that resonates directly with young, fashion-conscious women.
• •Use "We" and "You" for Connection: Speak directly to the customer ("You'll love this," "We've got you covered") to create a conversational and inclusive feel. Address them as "babe," "queen," "gorgeous" or similar terms if consistent with the established persona.
• •Incorporate Emojis and Playful Language: Use emojis strategically to add personality and visual appeal, reflecting the fun, youthful vibe (✨💖😉👑). Don't be afraid of informal language, trendy phrases, or a bit of sass where appropriate.
• •Highlight Empowerment and Positivity: Frame product descriptions and social media captions to emphasize how the clothes will make the customer feel (e.g., "confident," "amazing," "ready to slay").
• •Create a Simple Style Guide: Even a brief guide outlining key phrases, tone words to use (and avoid), emoji guidelines, and the brand's persona can help ensure everyone writing copy (whether for social media, website, or ads) stays consistent.

Social Perception

As a Go-To for Trendy Pieces, Good Value for Money, Visually Appealing & On-Trend, Responsive (on social media), Feminine and Youth-Oriented

Copy Examples

• •Instagram Post (New Dress Collection): Stop scrolling babe! ✋ Your dream dress just dropped. ✨ Our new collection is packed with Insta-worthy looks to make you feel like the main character. 😉 Tap to shop & slay all day! #BlushBoulevard #NewCollection #DressObsessed #UKFashion #FeelGoodFashion
• •Email Subject Line (Sale Promotion): 💖 Treat Yourself, Queen! 👑 Up to 50% OFF is WAITING! 💖
• •TikTok Video Caption (Try-On Haul): Okay, OBSESSED is an understatement! 😍 Which Blush Boulevard look is your fave? 1, 2, or 3? Let me know in the comments! 👇 Link in bio to snag these beauties! #BlushBabe #TryOnHaul #FashionFinds #OOTDInspo #UKStyle
• •Website Banner (Homepage): Hey Gorgeous! 👋 Discover Your Next Favourite Outfit. Shop New Arrivals & Turn Heads. ✨
• •Facebook Ad (Targeting young women interested in fashion): Ready for a wardrobe refresh? 😉 Blush Boulevard brings you the cutest and trendiest styles without breaking the bank! 💸 From dreamy dresses to cool co-ords, find your perfect look and feel amazing. Shop Now & Get 10% Off Your First Order! #BlushStyle #AffordableFashion #UKBoutique #TrendyClothes