Brand Tone

Accessible, Practical, and Encouraging

Brand Values

• •Variety and Choice
• •Customer-Centricity
• •Experience and Trust

Best Practices

• •Always provide key details like dimensions, material, and drainage information. This builds trust and helps customers make informed decisions.
• •Employ words like "elevate," "transform," "stunning," and "beautiful" to inspire customers and help them visualize the products in their own homes.
• •Keep the language simple, warm, and welcoming. Avoid overly technical jargon to appeal to both novice and experienced gardeners.
• •Regularly feature customer testimonials and photos (like the "Wall of Pots") in marketing materials to build community and show the products in real-life settings.
• •Don't just sell a pot; sell the feeling it creates. Whether it's adding a "touch of elegance," creating a "haven of beauty," or finding the "perfect home" for a plant, connect the product to the customer's desires.

Social Perception

Positive but developing, leveraging the parent company's strong reputation, with a focus on aesthetic quality and decorative value of the products.

Copy Examples

• •Ready for a refresh? ✨ Our new collection of indoor planters has arrived! From sleek, modern designs to vibrant, patterned pots, we have the perfect home for every plant. Swipe to see a few of our favorites and tap the link in our bio to explore the full range. #PrettyPots #PlantDecor #IndoorGarden
• •Meet the Margarita Decorative Plant Pot! With its chic two-tone grey and white design, this 8.5" pot brings a refreshing touch of style to any room. Made from durable plastic and complete with a matching saucer, it's the ideal choice for your favorite small indoor plants. Give your decor a stylish lift today.
• •From drab to fab in 15 seconds! ✨ Watch how the right pot can transform any space. Which look is your favorite? Let us know! #HomeMakeover #PlantPots #PrettyPotsUK
• •Your Garden Called, It Wants a New Outfit! Shop Our Outdoor Planters. Elevate your outdoor space with our stunning collection of planters. Built to last and designed to impress, our pots will make your patio, balcony, or garden the envy of the neighborhood. Find the perfect match for your plants and get ready to enjoy the sunshine in style.
• •The Perfect Pot for Every Plant. Huge selection, trusted quality, and styles you'll love. Welcome to Pretty Pots.