Tono de Marca

Friendly and Approachable, Cheerful and Playful, Helpful and Customer-Centric, Trendy and Current, Accessible

Valores de Marca

• •Affordability and Value
• •Customer Delight
• •Curated Style
• •Joyful Shopping Experience
• •Local Community Connection

Mejores Prácticas

• •Stay Cheerful and Upbeat: Always infuse copy with positivity and enthusiasm. Use exclamation points judiciously and friendly emojis to match the visual tone.
• •Emphasize "Affordable Style": Consistently weave in the message of value – that customers can be stylish and find quality items without overspending. Use terms like "must-have deals," "chic for less," or "your stylish steal."
• •Be Conversational and Relatable: Write as if you're talking to a friend. Use approachable language, ask engaging questions, and avoid overly formal or technical jargon.
• •Highlight the "Find" and "Discovery": Position the store as a place to discover unique items and hidden gems. Use words like "discover," "curated," "handpicked," and "treasures."
• •Keep it Visually Connected: Ensure the copy complements the bright, stylish, and often colorful imagery used on social media and the website. The words should feel like a natural extension of the brand's visual identity.

Percepción Social

A Go-To Boutique for Affordable Finds, Friendly and Welcoming, A Source of Unique Gifts, Stylish and On-Trend, A Valued Local Business

Ejemplos de Copy

• •✨ Sparkle a Little Brighter with Pretty Poppy! ✨ Hello, style lovers! Our newest collection of dazzling jewelry and chic accessories has just landed. Perfect for treating yourself or someone special (because sharing the pretty is always a good idea!). Pop in or shop online – your next favorite piece awaits! #PrettyPoppy #NewburyportStyle #AffordableGlam
• •Gift Hunt Over! 🎁 Pretty Poppy to the Rescue! Searching for that perfect, "OMG, you shouldn't have (but I'm so glad you did!)" gift? From adorable home accents to must-have bags, we make gifting simple and joyful. P.S. We do free gift wrapping! 😉 #PrettyPoppyGifts #ShopSmallNewburyport #GiftingMadeEasy
• •Your Daily Dose of Pretty is Here! 😍 Brighten up your feed (and your wardrobe!) with fresh picks from Pretty Poppy. We believe looking good should feel good – and be affordable too! Swing by 43 Pleasant Street or browse our treasures online 24/7. #NewArrivals #NewburyportMA #FashionFun
• •Oh, This Old Thing? Just My New Favorite Find from Pretty Poppy! 😉 Get ready for the compliments! Our latest clothing arrivals are all about effortless style and feel-good fabrics. Discover pieces you'll love to live in. #PrettyPoppyStore #OOTD #BoutiqueFashion #StyleSteals
• •Weekend Plans: ✔️ Look Fabulous (Thanks to Pretty Poppy!) Whatever your weekend holds, step out in style! We've got the perfect accessories, outfits, and little pick-me-ups to make it extra special. Come find your happy at Pretty Poppy! #WeekendVibes #ShopLocalMA #TreatYourselfWell