Brand Tone

Friendly and Approachable, Girly and Trendy, Positive and Uplifting, Enthusiastic and Fun

Brand Values

• •Confidence
• •Individuality/Unique Style
• •Customer Happiness/Experience
• •Quality
• •Friendliness
• •Fair Pricing/Affordability
• •Community
• •Hard Work and Respect
• •Supporting Small Business
• •Inner Beauty

Best Practices

• •Embrace "Pretty" and "Pop": Consistently use words like "pretty," "pop," "girly," "trendy," "sparkle," and "smile." Infuse enthusiasm and positivity into the language. Avoid overly formal or "cute" (as per the owner's preference) terminology.
• •Focus on Confidence and Happiness: Frame product descriptions and marketing messages around how the clothing will make the customer *feel* – confident, happy, stylish, and ready to shine.
• •Keep it Conversational and Friendly: Write as if you're talking to a friend. Use contractions, exclamation points (appropriately), and address the audience directly (e.g., "Hey gorgeous!", "You'll love this!").
• •Highlight Affordability and Value: While showcasing trends, subtly remind customers of the "affordable cost" and "fair pricing" without sounding cheap. Focus on the value of finding unique, confidence-boosting pieces.
• •Stay Authentic to the Owner's Story and Values: Weave in the narrative of a dream realized, supporting a small business, and the idea that "pretty" is an inner quality. This adds a layer of authenticity and connection.

Social Perception

Positive Customer Experiences, Trendy and Fashion-Forward, Confidence-Boosting, Supportive of Small Business, Accessible (Online) but with Physical Store Limitations

Copy Examples

• •Instagram Post (New Arrival - Dress): Hello, gorgeous! 👋 Spin into the new season with our ‘Daydreamer Floral Dress’! 🌸 It’s light, it’s bright, and it’s waiting to make you feel oh-so-pretty. Perfect for brunches, garden parties, or just because you deserve it! ✨ Tap to shop and let your style POP! #PrettyPopBoutique #NewCollection #GirlyVibes #FeelPretty #TrendyFashion
• •Facebook Ad (General Boutique Promotion): Hey Knoxville! 👋 Ready to add a little POP to your wardrobe? 😉 At Pretty Pop Boutique, we handpick the trendiest, girliest styles that are all about making YOU smile and shine with confidence. From everyday essentials to statement pieces, find outfits that let your inner pretty sparkle! ✨ Shop online or visit our Knoxville store (check hours online!). Your new favorite outfit is waiting! 💕 #ShopPrettyPop #KnoxvilleBoutique #TrendyAndAffordable #ConfidenceIsKey #GirlyFashion
• •Website Homepage Banner: Welcome to Pretty Pop! ✨ Where fashion is fun, affordable, and all about YOU. Discover unique styles that make you feel amazing, inside and out. Wear it with a smile – it’s contagious! 😉
• •Email Subject Line (Sale Promotion): 💖 Treat Yourself! Styles that POP are Now on Sale! 💖 Email Body Snippet: Hey Pretty! Get ready to fill your closet with happiness! Our favorite confidence-boosting styles are now even more irresistible. Don't miss out on these lovely deals – because feeling fabulous shouldn't break the bank! Shop now and let your inner sparkle shine! ✨
• •TikTok Video Caption (Outfit of the Day): OOTD check! 💁‍♀️ Feeling totally POP-tastic in this new arrival! What do you think? 😉 Obsessed with how fun and girly this is! Grab yours before it’s gone! Link in bio! 💖 #PrettyPopStyle #BoutiqueFinds #TrendyClothes #FeelGoodFashion #KnoxvilleTN