Brand Tone

Friendly and Approachable, Helpful and Informative, Enthusiastic and Passionate, Reassuring and Trustworthy

Brand Values

• •Quality
• •Convenience & Ease
• •Affordability
• •Customer Satisfaction & Service
• •Beauty & Style
• •Sustainability (emerging)

Best Practices

• •Always Be Welcoming and Inclusive: Start with a friendly greeting. Use language that makes everyone feel like they can achieve a beautiful, green space, regardless of their gardening skills (or lack thereof).
• •Focus on Benefits, Not Just Features: Instead of just saying "high-quality plastic," explain what that means for the customer: "looks incredibly realistic," "stays beautiful for years," "no watering needed, so you save time and worry."
• •Use Conversational Language: Write like you're talking to a friend. Use contractions (it's, you're), ask questions, and don't be afraid of a little enthusiasm with exclamation marks or emojis where appropriate (especially on social media). Keep sentences relatively short and easy to understand.
• •Be Genuinely Helpful: Anticipate customer questions and address them in your copy. Offer advice, tips, and inspiration. If you have blog posts or guides, reference them. Reinforce that your customer service team is there to support them.
• •Maintain Authenticity and Transparency: Share your story (like the "friends starting a business" angle). Be honest about your products (they are artificial, and that's their strength!). If you have sustainability initiatives like tree planting, highlight them. This builds trust and a stronger connection with your audience.

Social Perception

Positive, Reliable, Problem-Solver, Stylish, Trustworthy

Copy Examples

• •Headline: No green thumb? No problem! Discover stunningly realistic artificial plants that stay forever green. ✨ Body: Tired of wilted leaves and watering schedules? At PrettyPlants.nl, we believe everyone deserves a beautiful, green home without the fuss. Our handpicked collection of artificial plants looks so real, you'll have to touch them to believe they're not! Style your space effortlessly.
• •Headline: Bring Your Home to Life (the Easy Way!) with PrettyPlants.nl 🌿 Body: Imagine a vibrant, plant-filled oasis in your living room, bedroom, or even bathroom... without any of the upkeep! From lush monsteras to elegant olive trees, find your perfect, carefree green companion. P.S. Your pets will thank you (no more nibbled leaves!).
• •Headline: Obsessed with Interior Styling? Our Faux Botanicals Are Your Secret Weapon! 😉 Body: Create those Pinterest-worthy green vibes instantly! Our artificial plants are designed to impress, adding texture, color, and a touch of nature to any decor. Plus, they're always camera-ready. Explore the collection and let your inner stylist shine!
• •Headline: Quality You Can See, Beauty That Lasts. That's the PrettyPlants Promise. 💚 Body: We're a group of friends passionate about making beautiful, easy-care greenery accessible to everyone. That's why we only source the most lifelike artificial plants, ensuring top quality and lasting style for your home. Questions? We're always here to help you pick the perfect plant!
• •Headline: Join the PrettyPlants Family & Let's Make Your Space Greener! (P.S. We plant trees too! 🌳) Body: Ready to transform your home with effortless greenery? Browse our collections and find plants that spark joy. And the best part? You're not just beautifying your home; with every 10th order, we plant a tree with Regreener! Look good, feel good, do good.