Brand Tone

Creative, Friendly, and Inspiring

Brand Values

• •Creativity and Craftsmanship
• •Quality and Durability
• •Community
• •Customer Service

Best Practices

• •Always Use Encouraging Language: Frame copy with positive and inspiring words. Use phrases like "Unleash your creativity," "Happy crafting," and "Create something beautiful" to empower the user.
• •Focus on the "Why": Don't just sell a digital file; sell the feeling of accomplishment and the joy of creating a personalized item. Highlight the end product and the fun of the DIY process.
• •Engage with the Community: Actively ask for user-generated content in your copy. Use calls-to-action like "Show us what you made!" or "Tag us in your creations" to build a gallery of social proof and foster community.
• •Keep it Simple and Clear: Since the products are digital, ensure the copy clearly explains what the customer is getting (e.g., "PNG file," "Digital Download") and how they can use it ("Perfect for sublimation," "Easy to print"). This avoids confusion.
• •Maintain a Visually Cohesive Voice: The bright, clean, and colorful aesthetic is part of the brand's voice. Ensure that the tone of the copy always matches the visuals—playful, friendly, and vibrant.

Social Perception

The public and customers perceive Pretty Papel as a high-quality, creative, and reliable brand. They receive overwhelmingly positive reviews, are appreciated for their unique and beautiful designs, are trusted for gifts, and are seen as an authority and a go-to resource within the crafting niche.

Copy Examples

• •Ready to make your next project pop? ✨ Our new Floral Dreams tumbler wrap is here! Packed with vibrant colors and ready for your creativity. Just download, print, and create something beautiful. Swipe to see what some of our amazing customers have made! #PrettyPapel #TumblerWraps #DigitalCrafting #DIY
• •Don't just make it, make it YOU. ❤️ Our collection of high-quality PNG designs for sublimation is made for crafters like you. From sassy quotes to cute seasonal patterns, find the perfect design to bring your next project to life. Shop the collection now and get crafty!
• •Unwrap Your Creativity! The Holiday Crafting Collection is here. 🎄 Get 20% off all digital downloads, from festive tumbler wraps to adorable clipart. It's time to make those gifts extra special this year. Happy Crafting!
• •Find your next crafting inspiration with this fun and spooky Halloween tumbler design! Perfect for DIY gifts or just to get into the spirit of the season. Our digital downloads are easy to use for all your sublimation projects. #HalloweenCrafts #SublimationDesigns #PrettyPapel #DIYProjects
• •Subject: A little gift for our favorite crafter! 🎁 Hey [Customer Name], We noticed you've been crafting up a storm! As a thank you for being part of our creative community, here's an exclusive new design on us. We can't wait to see what you make with it! Tag us @prettypapel to share your beautiful work.