Brand Tone

authentic, rebellious, and friendly

Brand Values

• •Craftsmanship
• •Individuality
• •Authenticity
• •Community
• •Empowerment

Best Practices

• •Embrace the "Outlaw" Persona: Always write with a touch of defiance and confidence. Use strong, active verbs and language that evokes independence and adventure.
• •Lead with Authenticity: Regularly share the story behind the brand and the process behind the products. Use 'I' and 'my' to maintain the personal, founder-led voice. This builds trust and connection.
• •Balance Edge with Inclusivity: While the tone is rebellious, the message should be welcoming. Frame the "outlaw" identity as a community of individuals, not an exclusive club.
• •Highlight Craftsmanship in Every Post: Consistently use terms like 'handcrafted,' 'small batch,' 'artisan-made,' and 'forged.' Detail the materials used to reinforce the quality and value of the jewelry.
• •Tell a Story, Don't Just Sell a Product: Frame each piece of jewelry within a narrative. What feeling does it evoke? Who is the person that wears it? What adventure is she on? This transforms a product into a symbol.

Social Perception

Customers perceive Pretty Outlaw Jewelry as a high-quality, authentic, and 'cool' niche brand, a trusted source for unique, well-made Western jewelry. They feel a personal connection to the founder and the story, viewing products as investment pieces that reflect their personal style. For the general public within the niche, it's seen as a legitimate, desirable player with an edgy appeal.

Copy Examples

• •Unleash your inner rebel. The new 'Nomad's Dagger' necklace is forged for the wild at heart. Handcrafted from sterling silver and sleeping beauty turquoise, this piece isn't just jewelry—it's a statement. Limited batch available now. Tap to claim your edge.
• •Jewelry for the Modern Outlaw. Handcrafted. Untamed. Unforgettable. Wear your story.
• •Ever felt the call of the open road? That's the feeling I chase every time I sit at my bench. Each hammer strike and polished stone is a piece of that freedom, crafted just for you. Our latest collection is inspired by desert sunsets and dusty trails. Discover the journey.
• •From raw silver to a wearable work of art. ✨ This is how your 'Wild West' ring comes to life. A little bit of fire, a lot of patience. #silversmith #handmadejewelry #westernfashion #artisan
• •Tired of blending in? Pretty Outlaw Jewelry is for those who write their own rules. Discover handcrafted silver and turquoise pieces that are as unique as you are. Shop our bestsellers and find your new signature piece.