Brand Tone

Friendly, aspirational, and youthful. It is approachable, encouraging, and uses positive and lighthearted language, often incorporating emojis to create a casual and relatable feel. The tone is consistently feminine, focusing on confidence and everyday luxury.

Brand Values

• •Quality & Durability
• •Affordability
• •Confidence & Self-Expression
• •Accessibility
• •Community

Best Practices

• •Always start with "waterproof," "tarnish-free," and "hypoallergenic." Frame them as solutions: "Worry-free beach days," "Jewelry you never have to take off."
• •Use positive language and emojis (✨, 💧, 💖, ☀️) where appropriate (especially on social media) to keep the tone friendly and aspirational. Avoid overly formal or technical jargon.
• •Connect the jewelry to everyday moments and aspirational activities—working out, a beach day, a coffee date, a night out. This helps customers envision themselves wearing the products.
• •Periodically remind customers of the brand's roots—founded by friends in Hawaii, a small business with a passion for quality. This builds a stronger, more personal connection than a faceless company can achieve.
• •Always guide the customer on what to do next. Use simple, direct CTAs like "Tap to Shop," "Discover the Collection," "Find Your Shine," and "Shop Now."

Social Perception

The brand is positively perceived as a go-to for dainty, timeless, and durable jewelry. Customers express satisfaction with the products and appreciate the brand's presence in the community. Overall, it is seen as a reliable small business offering trendy and high-quality jewelry suitable for everyday wear.

Copy Examples

• •Your daily dose of gold ✨ Our Gia Necklace is waterproof, tarnish-free, and designed for your life. From the gym to the beach, she’s made to stay golden. Tap to make her yours! #prettiesonu #waterproofjewelry #everydayluxury
• •Life’s too short for jewelry that fades. Our new collection is here to bring that forever-sparkle to your everyday. Crafted from 18k gold plate and designed to be as resilient as you are. Swim, sweat, and shine on. Discover your new favorite pieces.
• •Live In Your Jewelry: Tarnish-free, waterproof, and hypoallergenic pieces for your everyday adventures. Designed in Hawaii with love.
• •Busy hands approved ✔️ Our pieces are 100% waterproof and made for real life. #prettiesonu #jewelry #goldjewelry #waterproof #asmr
• •Still thinking about it? Your perfect everyday jewelry is waiting. All pretty on u jewelry is hypoallergenic, tarnish-resistant, and designed to make you feel as good as you look. Get free shipping on your first order and find your forever piece today.