Tono de Marca

Authentic & Handcrafted, Charming & Whimsical, Quality-focused, Friendly & Approachable, Slightly Nostalgic/Timeless

Valores de Marca

• •Made in the USA/Local Craftsmanship
• •Quality & Durability
• •Unique Design & Artistry
• •Customer Satisfaction
• •Legacy

Mejores Prácticas

• •Always Highlight "Handcrafted in Rhode Island, USA": This is a key differentiator and value. Weave it naturally into product descriptions, social media posts, and about sections.
• •Use Warm, Evocative Language: Words like "charm," "smile," "passion," "love," "little bit of joy" resonate with the whimsical and heartfelt nature of the products.
• •Emphasize Quality Materials and Craftsmanship: Briefly mention "lead-free metal," "jewelry quality plating," and the handcrafted process to reinforce the value and durability.
• •Tell the Story (Subtly or Directly): Reference the brand's heritage or the founder's vision when appropriate to add depth and authenticity. The 30+ year history is a strong point.
• •Maintain a Friendly and Accessible Voice: Address the customer directly, use clear and positive language, and ensure the copy feels welcoming and helpful, just like a conversation with a friendly artisan.

Percepción Social

Positive, Niche Appeal, Giftable, Trustworthy, Creative & Decorative

Ejemplos de Copy

• •Add a touch of wild charm to your workspace! 🐾 Our new handcrafted animal push pins are designed and made with love in Rhode Island, USA. Perfect for pinning your memories and to-dos with a smile. Discover your favorite creature today!
• •Carry a piece of the cosmos wherever you go. ✨ Our Celestial Collection, featuring jewelry-quality plating and lead-free metal, is handcrafted in the USA to make you shine. Timeless design, made to last.
• •From a spark of an idea to a beautifully finished piece – that's the journey of our handcrafted metal goods. Made with passion and precision right here in Rhode Island. Quality you can feel, designs you'll love. #MadeInUSA #HandcraftedJewelry #NormaJeanDesigns
• •Hello Sunshine! ☀️ Get ready for summer with our handcrafted Beach Collection. Each piece is made with care in the USA, bringing a wave of charm to your style or home decor. Find your little piece of the coast!
• •Hang it with style! Our unique, American-made decorative hooks are more than just functional – they're little pieces of art for your walls. Crafted from high-quality metal for a lasting touch of charm.