Brand Tone

Warm and Friendly, Sentimental and Heartfelt, Enthusiastic and Celebratory, Helpful and Approachable, Chic and Unique

Brand Values

• •Thoughtfulness and Sentimentality
• •Quality and Care
• •Customer Connection
• •Celebration of Special Moments
• •Accessibility and Affordability
• •Providing a Positive Shopping Experience

Best Practices

• •Develop a "Brand Voice Chart": Create a simple chart that outlines your core tone (e.g., Warm, Sentimental, Chic) and lists "Do" and "Don't" words/phrases. For example, "Do: 'Lovingly crafted', 'Special treat', 'Makes hearts flutter'. Don't: 'Cheap', 'Basic', overly formal language." Share this with anyone creating content.
• •Always Inject Personality: Even in transactional communications, find opportunities to let the brand's warm and friendly personality shine. Instead of a generic "Order Confirmed," try "Your Pretty Little Present is on its way! We're so excited for you to receive it." The "Jacki xx" sign-off is a good example of this.
• •Focus on the "Why": Connect product features to the emotional benefits for the customer. Instead of just "This vase is ceramic," try "Our beautifully crafted ceramic vase is the perfect unique touch to brighten their home and remind them of your thoughtful gesture." This reinforces the "sentimental" and "thoughtful" values.
• •Use Storytelling (Even in Short Form): Briefly allude to the moments your products are for. "Imagine their smile when they unwrap this..." or "Perfect for celebrating those little wins..." This helps customers connect emotionally.
• •Maintain Consistency Across All Channels: The warm, enthusiastic, and sentimental tone seen on the website and in customer service interactions should be mirrored exactly in social media captions, email marketing, and even product packaging descriptions. Regular audits can help ensure this.

Social Perception

Positive Customer Experiences, Trustworthy, Provider of Unique and Thoughtful Gifts, Emerging Brand with Potential

Copy Examples

• •Instagram Post for a New Personalised Mug: "Sip, smile, and feel the love! ✨ Our new personalised mugs are here to make those quiet moments extra special. Crafted with care and designed to make hearts flutter, it's the perfect way to show someone (or yourself!) a little warmth. Who would you gift this to? Let us know below! #PrettyLittlePresents #PersonalisedGifts #GiftIdeas #MadeWithLove #UniqueFinds"
• •Website Banner for Seasonal Collection (e.g., Autumn): "Hello, Autumn! 🍂 Cozy up your home with our handpicked collection of chic and unique treasures. From warming scents to snuggly textures, find that special something to make this season even more magical. Explore new arrivals – lovingly sourced, just for you! #AutumnHomeware #PrettyLittleHome #SeasonalDecor #UniqueGifts"
• •Email Subject Line for a Promotion: "A Little Treat Just For You! 💖 Special Savings Inside..." Email Body Snippet: "Here at Pretty Little Presents, we believe every day deserves a little sparkle! As a thank you for being part of our lovely community, enjoy [Discount]% off your next order. Find the perfect sentimental gift or a unique treat for your home, all packaged with our signature care and attention. Happy shopping! With love, Jacki & the team xx"
• •Product Description for a Wedding Gift: "Celebrate their happily ever after with a gift that speaks from the heart. Our [Product Name] is more than just an item; it’s a keepsake, lovingly chosen to capture the joy of their special day. Crafted with attention to detail, it’s a unique way to send your warmest wishes and help them make beautiful memories. #WeddingGift #SentimentalGift #UniqueWeddingPresent #PrettyLittleLove"
• •Facebook Ad for General Gifts: "Looking for that *perfect* little something? ✨ At Pretty Little Presents, we fill our store with unique, sentimental gifts designed to make eyes widen and hearts flutter! From personalised treasures to chic homeware, find affordable arrivals every week, all wrapped with love. Discover your next favourite gift today! #GiftShop #UniquePresents #ThoughtfulGifts #PrettyLittleFinds #ShopSmallUK"