Tono de Marca

friendly, aspirational, and nurturing

Valores de Marca

• •Quality & Craftsmanship
• •Customer Centricity
• •Passion for Home Comfort
• •Authenticity & Trust
• •Aesthetic Appeal

Mejores Prácticas

• •Lead with Emotion, Support with Features: Start copy by describing the feeling or experience the scent will evoke (e.g., "Step into a coastal paradise..."). Follow up with the practical features (e.g., "...with our long-lasting sea salt and driftwood wax melts.").
• •Use "You" and "Your": Always address the customer directly. Frame product benefits around them and their home ("Your home will feel like...", "You deserve a moment of peace."). This makes the copy more personal and nurturing.
• •Tell the Story: Weave the brand's origin story of being a family-run business into the copy where appropriate. This reinforces the values of authenticity and craftsmanship and builds a stronger connection than a faceless corporation could.
• •Embrace Sensory Language: Go beyond just naming the scents. Use descriptive, evocative adjectives that appeal to the senses of smell, sight, and feeling (e.g., "creamy vanilla," "crisp autumn air," "velvety rose," "sun-drenched citrus").
• •Maintain a Consistent Voice Across Platforms: Whether writing a product description, an Instagram caption, or a customer service email, the friendly, nurturing, and aspirational tone should be unmistakable. Create a simple brand voice guide for anyone writing on behalf of the company.

Percepción Social

The public and its customer base perceive Pretty Little Duck as a reputable, high-quality, and trustworthy independent brand. Customers see them as a "go-to" for strong and unique wax melts. The brand is associated with creating a cozy and inviting home atmosphere. The personal touch of a family-run business resonates well with their audience, fostering a sense of community and loyalty. They are perceived as a more premium and carefully crafted alternative to mass-produced home fragrance products.

Ejemplos de Copy

• •Your sanctuary awaits. ✨ Introducing our new 'Serene Lavender' wax melt. Crafted to soothe your senses and melt away the day's stress. Let the calming embrace of lavender fields fill your home. Tap to shop and transform your space.
• •From our kitchen table to your living room. Pretty Little Duck was born from a passion for creating scents that turn a house into a home. We pour love and the finest fragrance into every single wax melt, so you can fill your space with long-lasting joy. Discover our story and find your signature scent.
• •Not Just a Scent. It's a Feeling. Our highly-scented wax melts are crafted to create beautiful, lasting memories.
• •How are you unwinding tonight? We believe the perfect scent completes the moment. Are you team 'Cozy Reading Nook' or 'Relaxing Bubble Bath'? Vote below! 👇
• •A little treat for your home (and you). Hi [Customer Name], because creating a cozy haven is everything, we wanted to give you a special something. This weekend, enjoy a free wax melt of your choice with any order over $30. It's our way of saying thank you for letting us be a small part of your beautiful home. Find your new favourite today.