Brand Tone

Feminine & Flirty, Nostalgic & Classic, Friendly & Approachable, Confident & Empowering, British & Independent

Brand Values

• •Individuality & Uniqueness
• •Quality
• •Customer Satisfaction
• •Nostalgia & Timeless Style
• •Supporting British Manufacturing

Best Practices

• •Embrace Feminine & Nostalgic Language: Use evocative words that transport the reader to a more glamorous past (e.g., "darling," "chic," "timeless," "elegance," "swoon-worthy," "classic charm").
• •Highlight Uniqueness & Alternatives: Continuously reinforce that the brand offers something different from mainstream fashion. Use phrases like "stand out from the crowd," "unique just like you," "escape the ordinary."
• •Focus on Feeling & Confidence: Connect the clothing to the emotions it evokes. Use phrases like "feel fabulous," "boost your confidence," "radiate charm," "the perfect fit for your perfect day."
• •Maintain a Friendly & Personal Touch: Incorporate welcoming language. When appropriate, refer to the brand's independent roots or the care taken in design and manufacturing, like the "Made in the UK" aspect.
• •Show, Don't Just Tell, with Visuals & Stories: Encourage and use customer photos and testimonials (#yesprettykitty) in marketing copy to provide social proof and reinforce the brand's community feel and the real-world appeal of the clothing.

Social Perception

Positive for Style & Fit, Good Value, Reliable for Special Occasions, Appreciation for Customer Service, Some Quality Control Concerns, Brand Loyalty

Copy Examples

• •Headline: "Ditch the High Street. Discover Your Timeless." Body: "Tired of fleeting trends? At Pretty Kitty Fashion, we celebrate the enduring elegance of the 40s and 50s. Each dress is a ticket to a more glamorous era, designed in the UK to make you feel utterly fabulous. Find your unique style today." Call to Action: Shop Vintage-Inspired Dresses
• •Headline: "That 'Where Did You Get That Dress?!' Feeling." Body: "Get ready for the compliments. Our vintage-inspired collection is designed to turn heads and fill your wardrobe with pieces you’ll adore for years to come. Quality you can feel, styles you won’t find anywhere else." Call to Action: Explore New Arrivals
• •Headline: "Your Perfect Occasion Dress is Waiting." Body: "From weddings to garden parties, make an unforgettable entrance. Our beautifully crafted, UK-made dresses offer a flattering fit and a touch of vintage charm that’s always in style. Feel confident, feel radiant, feel *you*." Call to Action: Find Your Occasion Dress
• •Headline: "More Than Just a Dress. It's a Mood." Body: "Slip into a Pretty Kitty Fashion piece and instantly feel the difference. It’s the confidence of a classic silhouette, the joy of a playful print, and the quality of British design. What mood will you choose today?" Call to Action: Shop Our Collections
• •Headline: "Real Glamour. Real Women. Real Vintage Style." Body: "Join the Pretty Kitty community! We love seeing how you style your unique finds. Tag us #yesprettykitty for a chance to be featured and inspire others to embrace their inner silver screen siren. Crafted with love, designed to flatter." Call to Action: Share Your Style & Shop