Brand Tone

Evocative & Romantic, Enthusiastic & Celebratory, Accessible & Value-Oriented, Direct & Informative, Playful & Trendy

Brand Values

• •Vintage Glamour & Nostalgia
• •Unique Style & Self-Expression
• •Affordability & Value
• •Celebration & Occasion
• •Customer Satisfaction

Best Practices

• •Develop a Brand Voice and Tone Guide: Document the key characteristics of PrettyGuide's voice (e.g., glamorous, nostalgic, celebratory) and the specific tones to use in different contexts (e.g., website copy – evocative; social media – playful; customer service – helpful and empathetic). Share this guide with everyone who creates content.
• •Know Your Audience, Speak Their Language: Understand who the PrettyGuide customer is. Are they looking for a fun, affordable costume for a themed party, or a show-stopping gown for a formal event? Tailor the language to resonate with their desires and expectations for vintage-inspired, glamorous, yet accessible fashion.
• •Weave in the "Why": Consistently connect the products back to the brand's core values – the magic of the 1920s, the joy of celebration, unique self-expression, and accessible glamour. For example, instead of just saying "sequin dress," say "a sequin dress that captures the timeless allure of the Jazz Age."
• •Emphasize the Experience: Use descriptive and sensory language to paint a picture of what it feels like to wear PrettyGuide. Focus on the confidence, the compliments, and the fun of the occasion. Use words like "dazzle," "shimmer," "sway," "celebrate."
• •Maintain Consistency Across Platforms, Adapt for Nuance: While the core brand voice should remain consistent, allow the tone to adapt slightly for different channels. TikTok can be more informal and trend-driven, while website product descriptions should be rich with evocative detail and practical information. Ensure that even when adapting, the essence of PrettyGuide's glamorous and celebratory spirit shines through.

Social Perception

Go-to for Themed Events, Good Value for Specific Use, Quality Concerns for Some, Visually Appealing, Online Dependent

Copy Examples

• •Headline: Step into the Spotlight. Our 1920s Collection is Here. Body: Relive the golden age of glamour. Shimmy, sparkle, and shine in a PrettyGuide flapper dress, meticulously designed with intricate beading and dazzling sequins. Perfect for your next Gatsby party or a night where you *are* the main event. Find your unforgettable look.
• •Headline: Vintage Heart, Modern Sparkle. Body: Why just attend the party when you can *be* the party? PrettyGuide blends timeless vintage charm with eye-catching modern trends. From roaring twenties flapper dresses to contemporary sequin tops, discover unique pieces that tell your story. Affordable glamour, unforgettable nights.
• •Headline: Don't Just Dream of Glamour. Wear It. Body: Your invitation to shine has arrived. PrettyGuide offers a stunning collection of evening gowns and party dresses that make every occasion feel extraordinary. Luxurious sequins, flattering fits, and prices that let you indulge. Get ready to turn heads.
• •Social Media Post (Image: Woman confidently wearing a sequin dress at a party): Caption: That PrettyGuide feeling ✨. Ready to own the night? Our sequin collection is designed to make you glisten. Tag a friend who needs this sparkle in their life! #PrettyGuide #SequinDress #PartyReady #VintageGlam #NightOut
• •Product Page Snippet (for a 1920s flapper dress): Short Description: Channel your inner Daisy Buchanan! This exquisite flapper dress features hand-sewn sequins, a playful fringe that sways with every step, and a comfortable fit for all-night dancing. Deco glamour awaits.