Brand Tone

whimsical, friendly, and creative

Brand Values

• •Handcrafted Quality
• •Local Community & Pride
• •Creativity & Playfulness
• •Customer Connection

Best Practices

• •Embrace Whimsical Language: Consistently use descriptive and playful words like "charming," "whimsical," "sweet," and "adorable" to describe products. This reinforces the brand's friendly and creative personality.
• •Tell the "Handmade" Story: Always highlight the handcrafted nature of the products. Use phrases like "shaped by hand," "made with love," and "each piece is unique" to communicate value and quality.
• •Stay Connected to Local Roots: Continue using Singapore-specific hashtags (#supportlocalsg, #madeinsingapore) and creating designs that resonate with the local culture. This strengthens community ties and brand identity.
• •Keep it Personal and Approachable: Write captions and responses as if you're talking to a friend. Share behind-the-scenes content, talk about the creative process, and celebrate milestones (like sell-outs) with your audience.
• •Focus on the Feeling, Not Just the Feature: Instead of just listing materials, describe how the earrings will make the customer feel (e.g., "add a touch of charm," "feel effortlessly stylish," "bring a fun, feminine vibe").

Social Perception

The public perception of Prettygood is that of a charming small business creating unique, high-quality, and desirable products. The frequent sell-outs and "emergency restocks" suggest a strong and enthusiastic customer base. The brand is seen as a part of the vibrant local artisan scene in Singapore. The handmade nature of the products is a key selling point, and customers appear to value the uniqueness and "soft, natural glow" of items like their freshwater pearl earrings.

Copy Examples

• •Say hello to your new favorite conversation starters! ✨ Our freshly baked Latte Art studs are handcrafted with love and a sprinkle of morning magic. Perfect for coffee dates or just adding a little caffeine kick to your look. Limited batch available now. #prettygoodsg #handmadeinsg #coffeeearrings #wearableart
• •Sweeten your style with our Chubby Daisies earrings. Each petal is hand-shaped from lightweight polymer clay, making them as comfy as they are cute. Designed for everyday sunshine and playful charm, these earrings are a little piece of a garden you can wear all day long. #daintydetails #handmadejewelry
• •Spooky, but make it sweet! Our Summerween collection is here. 👻🎃
• •Handmade with love in Singapore. Discover unique earrings that tell a story.
• •From a simple block of clay to a little piece of the Singapore skyline. ✨ Watch us bring our iconic Dragon Playground dangles to life! #slowmade #wip #artistsoftiktok #madeinsingapore #dragonplayground