Brand Tone

aspirational, confident, trendy, and feminine. It communicates a sense of exclusivity and luxury while also being empowering and community-oriented. The language used is celebratory and bold, often employing slang and a casual, direct address to its audience.

Brand Values

• •Empowerment and Confidence
• •Community and Sisterhood
• •Luxury and Quality
• •Entrepreneurship
• •Self-Expression and Individuality

Best Practices

• •Embrace "Club" Terminology: Consistently use words like "club," "member," and "sisterhood" to reinforce the brand's community value. Frame purchases and interactions as joining an exclusive group.
• •Lead with Confidence: Use strong, empowering, and declarative sentences. The tone should be unapologetically bold and self-assured, reflecting the confidence the brand wants its customers to feel.
• •Use Visually Descriptive and Aspirational Language: Words like "luxury," "glamorous," "flawless," and "statement piece" should be used to describe the products and the experience, aligning the copy with the high-end visual branding.
• •Maintain a Conversational and Trendy Voice: Incorporate relevant slang, emojis (✨, 💅🏾, 🔥), and a direct, personal address ("you," "your") to connect with the target audience on social media in an authentic way.
• •Showcase the Founder and the "Behind-the-Scenes": Continue to leverage the founder's story and the salon environment. This adds a layer of authenticity and reinforces the brand's values of entrepreneurship and quality craftsmanship straight from the source.

Social Perception

The public perception of Pretty Girls Club is largely positive, particularly regarding the aesthetic and quality of the nail art. Customers and followers frequently praise the creative and intricate designs. The brand is perceived as a leader in trendy, high-quality press-on nails and a source of inspiration for nail art.

Copy Examples

• •Your new favorite accessory just dropped. These aren't just nails, they're a statement. Welcome to the club. ✨
• •Expertly handcrafted and designed to be reused, our luxury press-on nails give you a flawless salon look in minutes. Because you've got places to be and people to impress.
• •Ready for your main character moment? The [Collection Name] is here. Click to shop the looks that will have everyone asking, 'Who does your nails?'
• •POV: You stopped spending hours at the salon and started getting luxury nails delivered to your door. #PressOnNails #NailArt #LuxuryNails
• •Spotted: A member of the Pretty Girls Club in the wild! 🔥 Tag us in your PGC nailfies to be featured. We love to see you shine.