Tono de Marca

Aspirational, confident, friendly, empowering, positive, inspiring, informative, and helpful.

Valores de Marca

• •Comfort
• •Style
• •Quality and Durability
• •Empowerment and Individuality
• •Authenticity and Transparency

Mejores Prácticas

• •Always Lead with Confidence and Empowerment: Use strong, active verbs and an uplifting tone. The language should make the customer feel capable and self-assured.
• •Prioritize the Comfort and Style Message: In every piece of copy, find a way to weave in the brand's core promise of combining comfort with fashion-forward design. This reinforces your unique selling proposition.
• •Engage with Your Community: Actively feature user-generated content and respond to comments and reviews in a friendly and appreciative manner. This builds a loyal following and reinforces the brand's community-oriented values.
• •Maintain a Visually Cohesive Aesthetic: Ensure that all visual content aligns with the modern, clean, and feminine brand image. This consistency across platforms strengthens brand recognition.
• •Be Authentic and Relatable: Share the brand's story and values. Use language that is accessible and avoid overly technical jargon. The goal is to connect with customers on a personal level.

Percepción Social

prettyFIT is perceived as a reputable, reliable, and high-quality local Singaporean brand offering stylish yet comfortable footwear. It's seen as a worthwhile investment and a solution for women seeking comfort without compromising style. The brand fosters a strong sense of community and loyalty among its customers.

Ejemplos de Copy

• •Step into your power. Our new collection of office-ready heels is designed for the woman who commands the boardroom and values all-day comfort. Look sharp, feel unstoppable. #prettyFIT #PowerHeels
• •From morning coffee runs to evening gallery openings, our new Rena Flats are your perfect companion. Effortless style and unparalleled comfort, so you can focus on what truly matters. #prettyFIT #StyledForYou
• •You said it, we just designed it. ❤️ We love seeing how you style your prettyFIT shoes and hearing how they keep you comfortable on your busiest days. Thanks for sharing the love! #prettyFITwomen #ComfortInStyle
• •Treat your feet to the comfort they deserve. For a limited time, enjoy 20% off our entire collection of sandals. Step into summer with style and a smile. #prettyFIT #SummerStyle
• •Since 1994, we've been dedicated to one simple idea: that you should never have to choose between looking good and feeling good. Our shoes are crafted with care, designed for the confident woman you are. #prettyFIT #OurStory