Brand Tone

Friendly, Supportive, and Empowering.

Brand Values

• •Creativity and Quality
• •Community
• •Empowerment of Small Businesses
• •Exclusivity
• •Accessibility

Best Practices

• •Embrace the "Creative Partner" Voice: Always write as if you're speaking to a fellow creative. Use encouraging, positive, and inspiring language. Instead of "Buy our products," opt for phrases like "Create your next masterpiece with..." or "Let's make something beautiful together."
• •Prioritize Community in Your Language: Regularly use words that foster a sense of belonging, such as "creatives," "community," "makers," and "together." Actively solicit user-generated content and feature it prominently in your copy to reinforce this value.
• •Highlight the "Why" Behind the Design: In product descriptions and posts, don't just describe the design. Briefly touch on the inspiration or the feeling it's meant to evoke (e.g., "for the coffee-lover who needs a laugh," "to add a touch of rustic charm"). This connects the product to a story.
• •Stay Visually Descriptive and Aspirational: Use vibrant, descriptive adjectives that match the visual nature of the products. Words like "stunning," "vibrant," "sparkling," "detailed," and "beautiful" align the copy with the high-quality aesthetic of the designs themselves.
• •Maintain a Consistent Call-to-Action Style: Frame calls-to-action in an empowering and creative way. Instead of a simple "Shop Now," try variations like "Start Creating," "Download Your Inspiration," "Find Your Next Project," or "Unleash Your Creativity."

Social Perception

The public perception of Pretty Creative Designs appears overwhelmingly positive. The brand is seen as a reliable source of high-quality, beautiful designs. Customers in the Facebook group frequently praise the quality of the files and the helpfulness of the community. The brand is perceived as being genuinely invested in its customers' success, creating a loyal following. The active engagement from the brand's administrators in the group further solidifies its reputation as being customer-centric and supportive.

Copy Examples

• •✨Bloom into your next project! ✨ Our new 'Spring Florals' tumbler collection just dropped! Featuring 15 hand-drawn designs perfect for adding a touch of elegance to your creations. Swipe to see them all and tell us your favorite! Ready to make something beautiful? Link in bio to shop. #SublimationDesigns #TumblerWraps #DigitalArt #CrafterCommunity #PrettyCreativeDesigns
• •Happy Monday, Creatives! We saw so many amazing projects shared over the weekend. You all are truly inspiring! This week, we want to see your best-sellers. Show us the PCD design that your customers can't get enough of! Let's celebrate each other's success. 👇 #PCDMakes #CommunityLove #SmallBusinessSupport
• •Psst... A Creative Boost is Waiting Inside (at 25% Off!)
• •"Celestial Dreams" 20oz Skinny Tumbler Wrap Let your customers sip from the stars with this stunning Celestial Dreams digital design. Featuring deep indigo hues, sparkling gold constellations, and delicate moon phases, this high-resolution PNG is crafted for a flawless sublimation print. Perfect for dreamers, stargazers, and anyone who needs a little magic in their life. Your download includes one straight and one tapered file for a perfect fit.
• •We're more than just a design shop; we're a partner for your passion. Pretty Creative Designs was founded on a simple idea: that creativity should be accessible and empowering. Our mission is to provide fellow crafters and small business owners with unique, high-quality digital art that helps you stand out and shine. Every design is made with love, ready for you to bring it to life.