Brand Tone

Aspirational, youthful, and glamorous, with an informal, conversational, confident, and direct approach to create a luxe yet accessible feel.

Brand Values

• •Accessible Glamour
• •Confidence Empowerment
• •Trend-Focused Agility
• •Community & Style Inspiration

Best Practices

• •Develop a Tone of Voice Guide: Create a simple document outlining key "power words" (e.g., glam, luxe, obsessed, unreal), approved emojis (✨, 🔥, 🤍, 👀, 😮‍💨), and a "do-not-use" list. This ensures anyone writing copy stays on-brand.
• •Focus on the Feeling, Not Just the Fabric: Instead of saying "a polyester dress," write "the dress that makes you feel unstoppable." Connect the product to the aspirational and confident feeling the customer is buying.
• •Master Urgent but Aspirational Language: Use a combination of words that create both desire and urgency. Phrases like "The glam look you need," "Selling out fast," and "Don't walk, run" are effective for this brand's target audience.
• •Speak Your Audience's Language: Use an informal, conversational tone. Write captions as if you were texting a friend about a great new outfit. Ask questions in posts ("Weekend plans?", "What are you wearing?") to drive engagement and build community.
• •Let Visuals Lead and Copy Support: On platforms like Instagram, the image is the hero. Keep captions concise and impactful. Use the copy to amplify the mood of the photo and provide a clear, direct call-to-action (e.g., "Tap the link in bio to shop").

Social Perception

Pretty Boutique is perceived as a reliable online destination for trendy, occasion-focused, and stylish outfits that offer a 'luxe' look at an affordable price. It actively uses social media to convey a current, glamorous, and engaging image, effectively managing its narrative despite potential fast-fashion concerns like sizing or material quality.

Copy Examples

• •Stop your scroll ✨ The co-ord you've been dreaming of is finally here. Our new 'Serena' satin set is pure elegance and glam. Perfect for turning heads at any event. Tap to make it yours! 🔥 #PrettyBoutique #NewIn #LuxeForLess #OOTN
• •👀 Your weekend outfit just landed...
• •Shine brighter than the disco ball. Our 'Midnight Shimmer' sequin mini dress is designed for maximum impact. Featuring all-over sparkling sequins and a figure-hugging fit, this is the ultimate party dress. The sleek silhouette and adjustable straps ensure you feel as good as you look. Pair with minimal heels and let the dress do all the talking.
• •3 ways to style our viral 'City Girl' blazer. Which look is your vibe? 1, 2, or 3? Let me know! 👇 #PrettyBoutiqueXO #StylingHacks #GRWM #BlazerOutfit
• •Dress Code: Unforgettable. Shop The Occasion Edit.