Brand Tone

friendly, approachable, and inclusive

Brand Values

• •Inclusivity
• •Customer Satisfaction & Service
• •Affordability & Quality
• •Body Positivity/Empowerment

Best Practices

• •Use Inclusive Language: Actively use words and phrases that resonate with women of all shapes and sizes. Avoid jargon or exclusionary terms.
• •Maintain a Positive and Upbeat Voice: Keep the tone optimistic, encouraging, and celebratory. Focus on the joy and confidence that fashion can bring.
• •Be Authentic and Relatable: Share stories or content that customers can connect with. Highlight the real women who wear your clothes.
• •Emphasize Solutions and Benefits: Focus on how the clothing makes the customer feel (e.g., confident, comfortable, beautiful) rather than just its features.
• •Engage with Your Audience: Respond to comments and messages in a friendly and helpful manner, reinforcing the approachable nature of the brand.

Social Perception

Positive Customer Experiences, Appreciation for Inclusivity, Trendy and Stylish

Copy Examples

• •Find your perfect fit and feel fabulous! ✨ Our new collection is here with styles for every body and every occasion. #prettyandall #sizeinclusivefashion
• •Confidence looks gorgeous on you! Discover pieces that celebrate your unique style. Shop now and enjoy free shipping on orders over $75! #loveyourcurves #shoppretty
• •More than just clothes, it's a feeling. ❤️ Experience the joy of finding outfits that make you shine. Visit us in-store or online! #prettyandallboutique #feelyourbest
• •From casual days to special nights, we've got the perfect look waiting for you. Hand-picked, curated, and always pretty. #styleforall #boutiquefashion
• •Join our community of confident women! Follow us for style inspo, new arrivals, and a daily dose of pretty. #prettyandallstyle #empoweringwomen