Brand Tone

Approachable and Friendly, Empathetic and Understanding, Educational and Informative, Empowering and Positive, Relatable and Humorous (on TikTok), Professional (when giving advice)

Brand Values

• •Customer-Centricity
• •Education and Transparency
• •Quality and Efficacy
• •Accessibility
• •Inclusivity (implied)
• •Community

Best Practices

• •Develop a "Brand Voice Chart": Document key characteristics of the Priti voice (e.g., "Supportive, not prescriptive," "Knowledgeable, but not jargon-heavy," "Positive and encouraging"). Provide examples of "say this, not that" for common scenarios.
• •Prioritize "You" over "We": Focus copy on the customer's needs, benefits, and experience. For example, instead of "We sell the best hair products," try "Find the perfect products for *your* hair type at Priti."
• •Empower with Knowledge: Frame tips and product descriptions around educating the customer, helping them make informed choices. Use clear, accessible language, avoiding overly technical terms unless explained.
• •Maintain a Positive and Supportive Stance: Even when addressing problems (like skin concerns), the tone should be optimistic and solution-oriented. Highlight how Priti can help them feel more confident and beautiful.
• •Adapt Subtly to Platforms, but Keep Core Tone: While TikTok content might be more informal and humorous, and an expert Q&A on YouTube more detailed, the underlying friendliness, helpfulness, and commitment to education should remain consistent across all communications. Ensure all content aligns with the core values of customer-centricity and trust.

Social Perception

Helpful and Knowledgeable, Trusted Retailer, Responsive and Engaging, Modern and Digitally Savvy, Positive (based on website testimonials)

Copy Examples

• •(Instagram Post - Carousel with different hair types): "Your hair is unique, and your care routine should be too! ✨ Swipe to discover top tips for every texture. Still unsure? Our Priti experts are here with FREE personalized advice to help you find your perfect match! #PritiBeauty #HairCare #PersonalizedBeauty #Colombia"
• •(TikTok Video Script - Staff member joyfully unboxing a new popular product): "¡Alerta de Novedad en Priti! 🎉 Look what just landed! We've tested it, we love it, and we know you will too. 😉 Get yours before it's gone! Link in bio for this must-have! #PritiColombia #NewArrival #BeautyHaul #ViralBeauty"
• •(Facebook Ad - Targeting users interested in skincare): "Tired of confusing skincare labels and myths? 😥 At Priti, we believe in real results. Our experts help you understand your skin's needs and choose products that truly work – from trusted brands and our own Priti line! Chat with us for free today. #SkinCareColombia #PritiAdvice #BeautyThatWorks"
• •(Website Banner for a Sale Event): "Treat Yourself, Priti! 💕 Your beauty favorites are now on sale. Quality products, expert-backed, and now at prices you'll love even more. Because you deserve it! Shop now. #PritiSale #SelfCare #BeautyDealsColombia"
• •(Email Subject Line for Newsletter): "Unlock Your Best Hair Day, Every Day (Priti's Expert Guide Inside!)" (Email Body Snippet): "Hi [Customer Name], at Priti, we're passionate about helping you achieve your beauty goals. This week, our experts share their secrets to unlocking incredible hair health, no matter your type or concern. Plus, discover new arrivals we've handpicked for their amazing results... Remember, personalized advice is always free at Priti.co!"