Tono de Marca

Enthusiastic and Confident, Value-Oriented and Smart, Trendy and Engaging, Direct and Informative, Slightly Playful/Cheeky

Valores de Marca

• •Accessibility/Affordability
• •Quality (within its niche)
• •Customer Satisfaction
• •Transparency (about being dupes)
• •Smart Consumerism

Mejores Prácticas

• •Always Emphasize Value & Quality: Consistently highlight the benefit of getting a high-quality fragrance experience at an affordable price. Avoid language that makes the product seem "cheap" in a negative way; instead, focus on "smart," "savvy," or "value."
• •Stay Confident and Direct: Be unapologetic and clear about offering perfume dupes. Use confident language that assures customers of the similarity and quality compared to original luxury scents.
• •Leverage Social Proof & Trends: Incorporate user-generated content (with permission), testimonials, and references to trending scents or platforms (like TikTok) to reinforce relevance and community trust, as seen in their current TikTok strategy.
• •Use Engaging and Relatable Language: Especially for social media, keep the tone conversational, energetic, and slightly playful. Use relevant hashtags and calls to action that encourage interaction.
• •Maintain a "Luxury-Hack" Feel: Position the brand as a clever way to access luxury experiences. The tone should feel like an inside secret or a smart tip being shared, rather than just a budget alternative. This elevates the perception beyond simply being a less expensive option.

Percepción Social

Positive among its target audience, Niche Appeal, Seen as a Cost-Effective Solution

Ejemplos de Copy

• •Luxury Scents. Smart Prices. That's PRESTIGUE. Why pay for a label when you can get the same breathtaking aroma for less? Discover your signature scent’s twin and indulge your senses without emptying your wallet. #PrestigeDupes #SmartScent
• •They Won't Know the Difference. (But Your Bank Account Will!) Our perfume dupes are crafted to perfection, mirroring the world's most coveted fragrances. Get ready for the compliments – and the savings! Shop PRESTIGUE. #LuxuryForLess #DupeThat
• •Viral Scents Reimagined. PRESTIGUE. Makes it Yours. Obsessed with that trending perfume? We’ve got its match! Experience the hype with our high-quality fragrance twins. As seen on TikTok – loved by savvy scent lovers. #TikTokMadeMeBuyIt #PrestigePerfumes
• •Your Favorite Fragrance Just Got an Upgrade: A PRESTIGUE. Price Tag. Indulge in the essence of luxury without the extravagant cost. Our premium Duftzwillinge deliver the opulent experience you crave, affordably. Smell amazing, feel fabulous. #AffordableLuxury #ScentTwin
• •Don't Just Dream of Designer Perfumes. Wear Them. (The PRESTIGUE. Way) Unlock a world of exquisite fragrances that smell just like the designer brands you adore. Quality, intensity, and incredible value, bottled. What's your PRESTIGUE. pick today? #PerfumeDupeLove #FragranceGoals