Brand Tone

Elegant & Sophisticated, Authoritative & Knowledgeable, Appreciative & Reverent, Trustworthy & Authentic

Brand Values

• •Authenticity
• •Craftsmanship
• •Heritage
• •Quality
• •Beauty & Artistry
• •Customer Trust

Best Practices

• •Develop a Brand Style Guide: Document key vocabulary (e.g., "hand-knotted" vs. "handmade," "artistry," "heritage," "investment"), preferred sentence structure (e.g., eloquent, descriptive), and a "do not use" list to ensure all communications align with the elegant and authoritative tone.
• •Focus on Storytelling: Each rug has a history and an artisan behind it. Weave these narratives into product descriptions, social media posts, and blog content to reinforce values of heritage and craftsmanship.
• •Emphasize Sensory Details and Benefits: Go beyond just describing the rug; evoke the feeling of its texture, the richness of its colors, and the ambiance it creates. Highlight how it elevates a space and becomes an "investment in beauty."
• •Educate and Inform: Use copy to share knowledge about rug origins, weaving techniques, materials, and care. This reinforces the brand's authority and helps customers appreciate the value of their purchase.
• •Maintain Visual-Verbal Cohesion: Ensure the tone of the copy perfectly complements the high-quality, luxurious imagery used on the website and social media. The words should enhance what the visuals promise. For example, if showcasing a vibrant, intricate rug, the copy should be equally rich and detailed.

Social Perception

High-End & Exclusive, Specialized & Niche, Knowledgeable Source, Aspirational, Aesthetic Appeal

Copy Examples

• •Unveiling a masterpiece from Isfahan. Each knot in this silk a testament to centuries of Persian artistry. Imagine this timeless elegance anchoring your living space, a story woven into every thread. Discover the soul of Persia. #HouseOfPersianCarpets #SilkRug #ArtForYourFloor #LuxuryInteriors #HandmadeHeritage
• •This exquisite Qum rug, handcrafted by master weavers, is more than a floor covering – it's an heirloom. Woven from the finest kork wool, its intricate patterns and vibrant, natural dyes speak of a rich cultural legacy. Invest in art, tradition, and unparalleled quality for your home.
• •Discover the Enduring Beauty of a Hand-Knotted Tabriz
• •*(Video shows a rug being slowly unrolled, focusing on texture and detail)* Voiceover/Text: Feel the history. See the artistry. This is a genuine Persian rug, hand-knotted with passion. Not just a rug, but a legacy. #PrestigeRug #PersianCarpet #HandmadeLuxury #TimelessDesign
• •Transform your sanctuary with the opulent beauty of a genuine Persian Nain rug. Its delicate motifs and luxurious wool bring warmth, sophistication, and a touch of ancient artistry to modern and traditional homes alike. Explore our curated collection of handpicked treasures. #PersianNainRug #LuxuryHomeDecor #HandwovenArt #InteriorInspiration #HouseOfPersianCarpets