Brand Tone

Candid, straightforward, value-driven, customer-centric, and confident

Brand Values

• •Affordability/Value for Money
• •Quality Assurance
• •Customer Satisfaction & Professionalism
• •Honesty and Transparency
• •Experience and Reliability

Best Practices

• •Emphasize Value and Quality Equally: Consistently balance the message of affordability with the assurance of high-quality, reliable products and warranty.
• •Prioritize Customer Support in Messaging: Regularly remind customers of the available support (24/h service, warranty) to reinforce reliability and customer care.
• •Highlight Competitive Pricing: Mention 'low prices' and 'competitive price' to attract budget-conscious customers.
• •Showcase Product Range: Promote the 'wide range' of products available for various printer brands.
• •Reinforce Customer Satisfaction: Emphasize professionalism, customer service, and commitment to resolving issues.

Social Perception

Positive for value and quality, appreciation for customer service (implied), trusted supplier, proven reliability.

Copy Examples

• •For nearly a decade, we've focused on one thing: giving you high-quality printer cartridges at fair prices, backed by customer service that actually cares.
• •We're straightforward – good products, good prices, and real people ready to help if you need us.
• •Yes, we admit it, we are not perfect but guarantee our highly trained staff will fix any mistake.
• •Top-quality replacements, low prices, and a wide range of products for brands like HP, Samsung, Brother, Epson, and Canon.
• •Brand new compatible cartridges manufactured according to ISO 9001 and ISO 140001 standards, and they offer a warranty.