Tono de Marca

aspirational, confident, and exclusive

Valores de Marca

• •Individuality and Self-Expression
• •Quality and Durability
• •Exclusivity and Uniqueness
• •Modern Elegance

Mejores Prácticas

• •Lead with "You": Frame the copy around the customer. Instead of "Our jewelry is high-quality," use "You deserve jewelry that lasts." This aligns with the value of self-expression.
• •Use Empowering Language: Incorporate words like "define," "express," "dare," "confidence," and "identity" to reinforce the brand's aspirational tone.
• •Emphasize Scarcity and Exclusivity: Always highlight that collections are "limited edition" or "renewed monthly" to create a sense of urgency and desirability.
• •Maintain a Sophisticated Vocabulary: Avoid overly casual slang or clichés. The language should remain elevated and chic to match the "Prestige" name and Parisian branding.
• •Tell a Story: Connect the jewelry to a lifestyle and a feeling. It's not just metal and stones; it's a piece of a larger narrative of confidence, elegance, and individuality.

Percepción Social

desirability and attainable luxury, for the fashion-conscious individual who values style and self-expression

Ejemplos de Copy

• •Define your moment. Our new collection has arrived, offering limitless ways to express the woman you are. Explore the limited edition before it's gone.
• •More than an accessory, it's a statement. Crafted for the bold, our signature necklace is a symbol of confidence. Wear your identity.
• •Parisian chic isn't just a style, it's an attitude. Discover the piece that speaks to you. #PrestigeParis
• •For the woman who dares: New arrivals from Prestige.
• •Jewelry as unique as you are. Shop our monthly edit of exclusive designs, crafted to endure.