Brand Tone

Authentic & Passionate, Nostalgic & Reverent, Cool & Laid-back, Community-focused & Inclusive, Enthusiastic & Optimistic

Brand Values

• •Artistic Integrity
• •Authenticity
• •Curation
• •Community
• •Heritage & Legacy
• •Passion for Music
• •Independence

Best Practices

• •Embrace the 'California Curated Cool' Vibe: Use evocative language that conjures images of sunshine, open roads, canyons, and a relaxed, authentic lifestyle. Words like 'sun-drenched,' 'golden,' 'cosmic,' 'laid-back,' 'soulful,' and 'vintage' fit well.
• •Speak from a Place of Passion & Authenticity: Let the genuine love for the music and the artists shine through. Avoid overly corporate or salesy language. Share the stories behind the music.
• •Foster Community & Inclusivity: Use terms like 'Curation family,' 'friends,' 'join us,' and 'we're excited to share.' Make the audience feel like they are part of something special.
• •Highlight Heritage & Timelessness: Connect new releases to the rich legacy of the California sound. Emphasize the lasting quality of the music, appealing to collectors and those who appreciate enduring artistry.
• •Keep it Real & Direct: Reflect the label's independent spirit and direct-to-fan approach with clear, honest, and approachable language. Avoid jargon where possible, but don't be afraid to speak the language of dedicated music fans.

Social Perception

Perceived positively by music enthusiasts & collectors, strong niche appeal, respected by peers, community-oriented, authentic & passion-driven, retro & cool aesthetic.

Copy Examples

• •Instagram Post (New Release): Drift back to the golden haze of the West Coast. ☀️ Our latest release from [Artist Name], '[Album Title],' is pure California soul, crafted with heart and ready to spin. Vinyl + good vibes shipping now. Link in bio. #CurationRecords #CaliforniaSound #NewMusicFriday #VinylCommunity #LaidBackGrooves
• •Website Banner (Homepage): Curation Records: California Curated Cool. Dig into a legacy of authentic sounds, from sun-drenched folk to cosmic rock. This is music with roots. Explore the family.
• •Email Newsletter Snippet (Artist Spotlight): Meet [Artist Name] – weaving tales straight from the heart of Laurel Canyon with a sound that's both timeless and right now. We knew from the first note they were Curation family. Discover their journey and their new single...
• •Facebook Ad (Targeting Fans of Similar Artists): If your record collection spins stories of sun, soul, and the unmistakable vibe of the California coast (think [Similar Artist 1], [Similar Artist 2]), then welcome home. Curation Records brings you the authentic sounds you live for. Explore our latest releases. [Link]
• •Product Description (Limited Edition Vinyl): From the Curation Vault comes a rare gem. [Album Title] by [Artist Name] – a snapshot of pure California artistry. This strictly limited pressing is for the true believers, the ones who know that some sounds are timeless. Don't miss your chance to own a piece of the legacy.