Brand Tone

Personal, Creative, and Appreciative

Brand Values

• •Family and Small Business
• •Customization and Personalization
• •Quality and Customer Satisfaction
• •Creativity

Best Practices

• •Always integrate the story of being a family-run small business into your communication. This is a powerful differentiator that builds trust and a personal connection. Use phrases like "From our family to you" or "When you support us, you're supporting a dream."
• •Frame your copy around the customer's creativity and personality. Instead of saying "We make custom products," say "You design, we create." This empowers the customer and reinforces the value of personalization.
• •Regularly feature positive reviews and photos of customer-designed products in your marketing. This not only provides social proof but also aligns perfectly with the brand's values of community and customer satisfaction.
• •Simple expressions of thanks go a long way. Incorporate phrases like "Thank you for choosing our small business," "We're so grateful for our community," or "We love seeing what you create" in emails, social media captions, and even on packing slips.
• •In product descriptions and FAQs, explain the care that goes into making each item. This reinforces the value behind the price and sets expectations for a high-quality, durable product that is "better than expected."

Social Perception

Highly positive. Customers are pleased with the product quality, the accuracy of the customization, and the fast delivery. There is a clear sense of satisfaction and delight in the reviews, with customers expressing that they will continue to shop with the brand.

Copy Examples

• •Your style, at your fingertips. ✨ Each nail set from Pressed Sparkles is a tiny work of art, made just for you. From our family to yours, we put care into every custom design. What will you create today? #PressedSparkles #CustomNails #PressOnNails #NailArt #MadeWithLove
• •Beyond the Nail Salon. Unique, Reusable Press-On Nails & Custom Gifts, Designed by You. Welcome to Pressed Sparkles—where your personality is the main ingredient.
• •✨ A Little Sparkle, Just For You | New Designs Inside!
• •Sip on a memory. Our custom photo tumblers are more than just a way to enjoy your favorite drink; they're a keepsake that travels with you. Perfect for gifts or just treating yourself, every tumbler is crafted with care to make sure your special moments look great and last long. Just upload your photo, and we'll handle the magic.
• •Tired of generic gifts? At Pressed Sparkles, we specialize in personalized treasures, from stunning press-on nails to custom photo tumblers. Run by our family, we pour our hearts into making your vision come to life. Shop our collection and give a gift with a personal touch. #CustomGifts #SmallFamilyBusiness #PressedSparkles