Brand Tone

Confident & Empowering, Trendy & Fashion-Forward, Bold & Expressive, Aspirational & Relatable, Direct & Promotional

Brand Values

• •Self-Confidence & Empowerment
• •Self-Expression
• •Entrepreneurship & "Boss" Mentality
• •Inclusivity (to an extent)
• •Accessibility

Best Practices

• •Embrace the "Boss" Language: Consistently use empowering and confident words like "boss," "slay," "hustle," "empower," "confident," "bold," and "unapologetic."
• •Stay Current and Trendy: Reflect current fashion slang and a streetwear-savvy tone. Keep the language fresh, energetic, and direct.
• •Highlight Self-Expression: Frame fashion choices as a way for customers to express their individuality and confidence, rather than just wearing clothes.
• •Incorporate Rasheeda's Voice (Authentically): Since Rasheeda is central to the brand, let her personality (as seen on social media – confident, direct, stylish, entrepreneurial) infuse the copy, even when not directly quoting her.
• •Use Clear Calls to Action with a Confident Edge: Phrases like "Shop Now and Own It," "Get Your Boss Look," or "Claim Your Style" maintain the empowering tone while driving conversions.

Social Perception

Positively Associated with Rasheeda Frost, Seen as Trendy and Stylish, Concerns about Value and Quality, Customer Service is Inconsistent, Empowering for its Target Audience

Copy Examples

• •Headline: Unleash Your Inner Boss. Shop the New Collection. Body: Don't just follow trends, set them. Our latest arrivals are designed for the confident, the bold, and the unapologetically you. It's more than fashion, it's a statement. #PressedATL #BossUpYourLook
• •Headline: Own Every Room You Walk Into. Body: Ready to turn heads? From street style essentials to night-out glam, Pressed ATL has the looks that empower you to express your unique vibe. Feel good, look incredible. Shop now. #PressedStyle #FashionThatSpeaks
• •Headline: Hustle Hard, Look Fly Doing It. Body: Your ambition deserves an outfit to match. Discover pieces that are as versatile and driven as you are. For the go-getters, the dreamers, the bosses. #PressedForSuccess #StreetChic
• •Headline: Confidence Looks Good On You. Body: At Pressed, we believe style starts with self-belief. Our curated collections are here to help you shine from the inside out. Wear what you feel, and feel amazing doing it. #PressedConfidence #BeBoldBeYou
• •Headline: The Weekend Is Calling. We've Got Your Outfit. Body: Plans or no plans, make an entrance. Shop everything from #StayChill casual to #StaySexy vibes for your ultimate weekend wardrobe. New drops weekly! #PressedWeekend #GetTheLook