Brand Tone

Aspirational & Health-Conscious, Premium & High-Quality, Informative & Expert-Backed, Positive & Encouraging, Eco-Conscious

Brand Values

• •Health & Wellbeing
• •Quality & Purity
• •Efficacy
• •Sustainability
• •Expertise
• •Customer-Centricity

Best Practices

• •Anchor to Core Values: Always ensure copy reflects Presscription's commitment to health, quality, efficacy, sustainability, and expertise. Every message should resonate with these foundational principles.
• •Speak the Language of Wellness (Authentically): Use positive, uplifting, and empowering language. Focus on benefits and solutions rather than just features. Avoid overly clinical or inaccessible jargon; instead, be informative and inspiring, like a trusted health advisor.
• •Maintain a Premium Feel: Word choice, sentence structure, and imagery should consistently convey high quality and expertise. Avoid slang or overly casual language that might dilute the premium perception of the brand.
• •Educate and Empower: Incorporate educational snippets about the benefits of cold-pressed juices, specific ingredients, or the cleansing process. This reinforces expertise and empowers customers to make informed health choices.
• •Show, Don't Just Tell (with a focus on results): Use customer testimonials and real-life benefits (e.g., "felt less bloated," "energy levels soared") to illustrate the positive impact of the products, making the health claims more tangible and relatable.

Social Perception

Trusted & Effective, Premium Product, Worth the Investment, Knowledgeable & Supportive, Good Taste (for a green juice)

Copy Examples

• •Headline: Recharge Your Roots. Rediscover Your Radiance. Body: Tired of the quick fixes? Presscription delivers pure, potent, plant-based nutrition, cold-pressed to perfection. Feel the difference that truly raw, organic, and nutritionist-designed juices make. Your journey to vibrant health starts here. #Presscription #PurelyPotent #RootedInWellness
• •Headline: The Science of Vitality, Bottled. Body: Don't just sip, *prescribe* yourself a new level of wellbeing. Our expert nutritionists have meticulously crafted each Presscription juice to flood your body with essential vitamins, minerals, and living enzymes. Experience enhanced energy, glowing skin, and a reset digestive system. Taste the expertise. #ExpertFormulated #ColdPressedGoodness #InvestInYourHealth
• •Headline: More Than a Juice. It's a Presscription for Life. Body: We believe in proactive wellness and conscious consumption. That’s why every Presscription juice comes in sustainable glass, packed with up to 4lbs of fresh, organic produce. Feel good about what you drink, and how it’s made. Join the Presscription movement. #SustainableSipping #GlassBottled #ConsciousCleanse
• •Headline: Your Daily Dose of Delicious Detox. Body: Think a juice cleanse has to be a chore? Think again. Our vibrant, flavourful juices and satisfying nut mylks make your path to a lighter, brighter you an enjoyable one. Customers rave about the taste – and the results! What will your Presscription story be? #DeliciouslyHealthy #CleanseAndConquer #FeelTheGlow
• •Headline: Unlock Your Inner Energy. Naturally. Body: Say goodbye to sluggishness and hello to sustained vitality. Presscription’s raw, unpasteurised juices are designed to fuel your body from the inside out, helping you to lose weight, sleep better, and feel more alive. It's time to press play on a healthier you. #NaturalEnergy #JuiceForLife #PresscriptionPower