Brand Tone

Authentic, subtle, aspirational, calm, and confident, rooted in genuine appreciation for the Breton spirit.

Brand Values

• •Authenticity and Regional Pride
• •Modernity and Simplicity
• •Quality and Understated Style
• •A Sense of Belonging

Best Practices

• •Embrace the "Less is More" Philosophy: Keep the language clean, evocative, and uncluttered, just like the brand's designs. Avoid hyperbole and overly promotional words. Let the concepts and the quality speak for themselves.
• •Use Evocative, Sensory Language: Refer to the specific feelings, sights, and sounds of Brittany. Use words like "granite," "sea spray," "wind," "heather," and "tides" to create a strong sense of place and transport the customer.
• •Tell the Story Behind the Designs: Each design is an opportunity to tell a small story about a specific place, a local legend, or a feeling associated with Brittany. This reinforces authenticity and adds value beyond the physical product.
• •Consistently Use the "Almost Islander" Concept: This is a powerful and unique brand concept. Weave it into the copy to create a sense of community and shared identity among customers. It's the thread that connects the entire brand narrative.
• •Maintain a Tone of Quiet Confidence: The brand doesn't need to shout. The copy should reflect a calm assurance in the quality and appeal of its products. This builds trust and positions the brand as a premium, thoughtful choice for those who understand and appreciate its vision.

Social Perception

Difficult to gauge externally due to lack of social media and reviews; primarily shaped by website presentation. Perceived as exclusive, a 'hidden gem' for those with a strong connection to Brittany, appreciating niche brands and minimalist design.

Copy Examples

• •Wear the Coastline. More than a sweatshirt, it's a feeling. The feeling of the wind on the Crozon peninsula, the scent of the sea spray, the quiet strength of the granite cliffs. Our new sweatshirt, made from soft, durable cotton, features a subtle, embroidered design of the Finistère coast. It’s for the ‘almost islanders’, wherever you are.
• •You Don't Have to Be an Islander to Feel Like One. Presque Îlien is a tribute to the Breton spirit. A modern collection of apparel and goods inspired by the wild beauty of the coast. Find your piece of Brittany.
• •Born from the Tides of Brittany. We started Presque Îlien with a simple idea: to capture the essence of being Breton in a way that felt true to us. Not with loud clichés, but with the quiet details – the curve of a coastline on a map, the silhouette of a lighthouse against a grey sky, the feeling of being 'almost an islander'. Each design is a story, a piece of home.
• •A Piece of the Peninsula, Delivered to You. For those who carry the coastline in their hearts. Our new collection has arrived, featuring minimalist designs inspired by the raw beauty of Brittany's peninsulas. [Shop Now] and reconnect with the sea.
• •The Art of the Atlantic. It's the little things that connect us to a place. A morning coffee in a mug that recalls the sea, a poster on the wall that brings back the horizon. Our accessories are crafted to bring the subtle, powerful spirit of the Breton coast into your daily life.