Brand Tone

Fresh & Modern, Authentic & Traditional, Friendly & Engaging, Quality-Conscious, Playful & Trendy

Brand Values

• •Freshness
• •Quality
• •Authenticity
• •Customer Satisfaction
• •Innovation
• •Integrity & Honesty
• •Health-consciousness
• •Environmental Sustainability & Social Responsibility

Best Practices

• •Embrace "Fresh" in Every Message: Consistently use words like "fresh," "freshly brewed," "made-to-order" to reinforce this core value. Ensure visuals also reflect freshness (e.g., vibrant colors, images of fresh ingredients).
• •Highlight Authenticity and Heritage: Subtly weave in mentions of Taiwanese roots, tea expertise, and traditional quality, even in modern-toned communications.
• •Maintain a Friendly and Approachable Voice: Use conversational language, engage with comments on social media in a positive and helpful manner, and make customers feel welcome.
• •Showcase Quality Transparently: Talk about the premium ingredients and the unique brewing process. Visuals of the tea-making process can reinforce this.
• •Stay Playful and Current (Especially on Social Media): Continue to use trendy language, create engaging content like "secret menus," and participate in relevant online conversations to connect with a younger audience, while ensuring it aligns with the overarching brand values of quality and freshness.

Social Perception

Generally viewed as a provider of high-quality, fresh, and tasty bubble tea. Known as a significant player in the bubble tea market, especially in Perth. Their wide range of flavors and customizable options are appreciated. Their social media presence, particularly on TikTok, and collaborations appeal to a younger demographic.

Copy Examples

• •Headline: Taste the Freshness. Brewed Just For You. Body: Say goodbye to pre-made. At Presotea, your tea journey begins the moment you order. Our unique espresso-style brewing unlocks the truest, freshest flavor in every cup. #StayFresh #PresoteaFresh
• •Headline: From Our Farms, To Your Cup. Pure Quality. Body: We believe in the best, from leaf to sip. With tea sourced from our own multi-generational farms, Presotea delivers an authentic taste of Taiwan you won't find anywhere else. Experience the Presotea difference. #TeaHeritage #QualityTea
• •Headline: Your Day Just Got a Whole Lot Peachier! 🍑✨ Body: Shhh... our TikTok famous Peaches & Cream drink is waiting for you! A dreamy blend of juicy peaches and creamy goodness. Only on our secret menu for a limited time. Pop into your nearest Presotea to grab yours! #PresoteaSecretMenu #BubbleTeaLove
• •Headline: Tradition Brewed Modern. Sip the Innovation. Body: Inspired by Italian espresso, perfected for Taiwanese tea. Presotea's innovative brewing brings out the soul of the tea, one fresh cup at a time. Discover your new favorite flavor today! #InnovativeTea #BubbleTeaPerfection
• •Headline: Sip, Smile, Repeat. Your Daily Dose of Delicious. Body: Life's too short for boring drinks. Presotea offers a world of vibrant flavors, fresh ingredients, and customizable options to make every sip an adventure. What’s your Presotea pick-me-up? #MyPresotea #DailyTreat