Brand Tone

Elegant & Luxurious, Personal & Heartfelt, Passionate & Artistic

Brand Values

• •Storytelling & Personalization
• •Craftsmanship & Quality
• •Innovation & Timelessness
• •Connection & Legacy

Best Practices

• •Always Tell a Story: Frame every piece of communication within a narrative to reinforce the core brand value of storytelling.
• •Use "You-Centric" Language: Consistently address the customer directly to maintain a personal, client-focused tone and make the luxury experience feel inclusive and collaborative.
• •Balance Emotion with Expertise: Pair heartfelt, emotional language with words that convey quality and skill to build both an emotional connection and trust in the product's quality.
• •Maintain a Consistent Visual and Verbal Aesthetic: Ensure the elegance of the language is always matched by high-quality, clean, and artistic visuals on all platforms to create a seamless luxury experience.
• •Incorporate the Founder's Voice: Regularly feature quotes from or stories about the designer to humanize the brand, reinforce its artistic credibility, and add authenticity.

Social Perception

Perceived as a high-end, bespoke jewelry studio. Clients see it as an artistic partner for significant, personal pieces. The brand, led by founder Einav Dahan, is viewed as expert-led, trustworthy, and offering a one-on-one luxury experience, enabling the purchase of wearable art directly from the artist.

Copy Examples

• •Your love story is one-of-a-kind. Your ring should be too. At Presiada, we don’t just craft rings; we sculpt symbols of your unique journey together. Let's create the masterpiece that will tell your story for generations to come. #Presiada #JewelryWithHeart #BespokeJourney
• •Luxury is personal. It's the story whispered in the curve of gold, the memory captured in the fire of a diamond. At Presiada Jewelry Studio, we blend timeless craftsmanship with your unique vision to create more than just jewelry—we create your legacy. Discover the art of personal luxury. [Link to website]
• •Where Your Vision Becomes a Masterpiece. Collaborate directly with our designer, Einav Dahan, to transform your emotions and milestones into an exquisite piece of custom jewelry. This is your story, crafted with passion and precision. [Start Your Design Journey]
• •It's all about the 'wow effect.' ✨ Our new Sensation Collection is designed to be felt, not just seen. Each piece is a dance of light, gold, and emotion. Find the piece that speaks to you. #PresiadaStudio #LuxuryJewelry #DiamondJewelry #FineJewelry
• •An heirloom for your happily ever after. Handcrafted to reflect the beauty of your commitment, our bespoke wedding jewelry is designed to be as timeless as your love. Explore designs that celebrate connection and legacy. #WeddingJewelry #CustomBride #Presiada