Brand Tone

Expert and Authoritative, Aspirational and Elegant, Accessible and Empowering, Natural and Sustainable

Brand Values

• •Expertise
• •Quality and Durability
• •Democratization of Design
• •Creativity and DIY
• •Nature and Well-being

Best Practices

• •Lead with Expertise: Always use confident and informative language, framing the brand as a knowledgeable guide in preserved botanicals.
• •Highlight the "Zero-Maintenance" Benefit: Emphasize the effortless aspect of preserved plants, their lack of need for water, light, or care.
• •Use Aspirational and Evocative Language: Connect products to a desired lifestyle, using words like "elegant," "sophisticated," "sanctuary," and "timeless."
• •Emphasize the "Durable & Natural" Duality: Reinforce the unique selling proposition of natural beauty combined with long-lasting durability.
• •Empower the Customer: Focus copy on the customer's creativity and ability, especially for DIY kits, using phrases like "Create your own" and "Become the artist."

Social Perception

The brand's social perception is currently a closed loop, defined by its own messaging due to a lack of external social media or third-party reviews. It is perceived as a niche, specialized, high-quality direct-to-consumer expert, rather than a community-oriented or highly interactive brand.

Copy Examples

• •Unleash Your Inner Artist. Our DIY Preserved Plant Kit provides everything you need to create a stunning, maintenance-free piece of natural art. Your walls are waiting for your touch.
• •The secret to everlasting green is here. Preserved plants offer all the beauty of nature with none of the work. Discover how to bring durable, vibrant life to any corner of your home.
• •Expertly Preserved, Naturally Beautiful. We make the luxury of hotel-style green walls an everyday reality for your home. Sustainable, elegant, and effortlessly you.
• •The foundation of your vertical garden starts here. Our premium preserved moss is sustainably sourced and treated to maintain its lush texture and rich color for years. No water, no sunlight, just enduring beauty.
• •Tired of watering plants? There’s a better way to go green.