Brand Tone

Knowledgeable & Expert, Friendly & Approachable, Reliable & Trustworthy, Supportive & Helpful, Passionate & Enthusiastic

Brand Values

• •Quality & Effectiveness
• •Customer Satisfaction
• •Preservation & Restoration
• •Integrity & Heritage
• •Safety & Eco-consciousness

Best Practices

• •Speak as the Expert Friend: Combine authoritative knowledge with a warm, approachable, and helpful demeanor. Avoid overly technical jargon where simpler terms suffice, but don't shy away from demonstrating expertise.
• •Focus on Solutions and Benefits: Clearly articulate how the products solve specific customer problems (e.g., wood cracking, warping, drying time) and the positive outcomes they can expect (e.g., preserved beauty, successful projects, longevity).
• •Emphasize Reliability and Heritage: Leverage the company's long history (since 1993) and family-owned status to build trust and convey a sense of enduring quality and commitment.
• •Show, Don't Just Tell, with Customer Success: Incorporate testimonials and showcase customer projects (as they do on social media) to provide tangible proof of product effectiveness and to build community.
• •Maintain a Helpful and Educational Stance: Continue to provide valuable tips, guides, and accessible customer support. Ensure copy across all platforms aims to empower the customer with knowledge and confidence in using the products.

Social Perception

Positive, Respected by Craftspeople, Go-To for Specific Needs, Supportive of the Craft Community

Copy Examples

• •Headline: Keep Your Green Wood True: The Pentacryl Promise. Body: Turning fresh-cut wood? Don't let cracks and warping steal your vision. Since 1993, Preservation Solutions' Pentacryl has been the trusted friend of woodworkers, stabilizing green wood so your masterpiece dries beautifully. Easy to use, reliable results – because your craft deserves the best.
• •Headline: From Forest to Finish, We're With You. Body: At Preservation Solutions, we're more than just product providers; we're fellow craftspeople. Our family is dedicated to helping yours preserve the beauty and integrity of your wood and leather projects. Have a question? Our experts are here to help!
• •Headline: Unlock the Secret to Flawless Wood Drying. Body: Say goodbye to frustrating wood checks and splits! Our specially formulated wood stabilizers, born from decades of research, ensure your wood dries evenly, maintaining its natural color and feel. Perfect for artisans and hobbyists alike.
• •Headline: Preserve Your Legacy: Trusted by Museums, Loved by Makers. Body: For over 30 years, Preservation Solutions has offered the finest wood and leather care. Our products are chosen by restoration professionals and cherished by hobbyists for their quality and effectiveness in preserving precious items.
• •Headline: Your Wood's Best Friend – Safe, Simple, and Effective. Body: Creating shouldn't be complicated. Our ready-to-use wood treatments, like the renowned Pentacryl, make preserving your green wood projects straightforward. Focus on your art; we'll handle the science of perfect drying.