Brand Tone

Playful and Quirky, Approachable and Friendly, Contemporary, Gift-Oriented and Celebratory

Brand Values

• •Uniqueness and Originality
• •Joy and Celebration
• •Accessibility
• •Customer Service (implied)

Best Practices

• •Develop a Brand Voice Guide
• •Know Your Audience
• •Consistency Across All Channels
• •Use Storytelling for Products
• •Inject Personality into transactional Communication

Social Perception

Likely shaped by the quality and uniqueness of their products, customer experiences with ordering and delivery, and the appeal of their quirky and humorous items. Market acceptance indicated by products stocked by other retailers.

Copy Examples

• •Headline for new quirky card collection: "Say 'Happy Birthday' like you *really* mean it. 😉 Our new quirky cards are here!"
• •Product description for a humorous mug: "Warning: May spontaneously start talking about [Hobby/Interest]. This mug gets it. The perfect gift for the [Hobby/Interest] enthusiast in your life (or yourself, we don't judge)."
• •Social media post idea (if active): "Spotted: The perfect little something to brighten someone's day (or your desk). ✨ Explore our latest 'hebbedingetjes' – unique, fun, and guaranteed to make 'em smile!"
• •Email subject line for a sale: "Oops! We made too many awesome gifts. 😉 Your chance to grab unique finds at a steal!"
• •About Us snippet (if expanding): "At Presenteum, we believe gifts should be as unique as the people receiving them. We hunt down (and create!) those quirky, fun, and heartwarming finds that say more than just 'congrats' or 'thinking of you.' We're here to add a little extra awesome to every occasion."