Brand Tone

Elegant & Poetic, Minimalist & Understated, Artistic & Appreciative, Warm & Mindful

Brand Values

• •Artisanship & Authenticity
• •Simplicity & Essentialism
• •Conscious Living & Slowness
• •Beauty in Everyday Life
• •Quality & Durability
• •Local Production

Best Practices

• •Embrace Poetic & Evocative Language: Use descriptive words that appeal to the senses and emotions. Think gentle, serene, luminous, tactile, whisper, embrace, rather than just functional terms.
• •Focus on Why not just What: Connect products to the feeling or lifestyle they enable (e.g., creating a sanctuary, finding poetry in the mundane, a ritual of calm). Highlight the art de vivre.
• •Maintain an Understated Elegance: Avoid hyperbole, overly promotional language, or excessive use of exclamation points. Let the quality and aesthetic speak for themselves. Confidence is quiet.
• •Highlight Artisanship and Origin: Consistently weave in the handmade in France, small series, and artisanal aspects to reinforce authenticity and quality. Mention the human touch and the care invested in each piece.
• •Create a Lexicon of Brand Words: Develop a list of preferred terms and phrases that align with the brand's values and tone (e.g., essentiel, poétique, rituel, conscient, sérénité, fait main, art de vivre) and use them consistently across all communications.

Social Perception

Positive & Admiring, Aspirational yet Accessible, Calming & Inspiring, Trustworthy

Copy Examples

• •Savor the quiet ritual of your morning. Our hand-shaped stoneware mugs, born from earth and passion, invite a gentle start to your day. Discover the poetry in simplicity. #PresenceArtDeVivre #HandmadeCeramics #MorningRitual #SlowLiving #FrenchCraftsmanship
• •An ode to imperfect beauty, this sculptural vase is meticulously handcrafted in our Bordeaux studio. Each curve and nuance tells a story of slow creation, ready to bring a touch of understated elegance and nature's grace to your space. A singular piece for a home that cherishes art in the everyday.
• •Invitation to Presence: New Poetic Objects for Your Home
• •Crafting Serenity. Discover artisanal objects that transform daily moments into cherished rituals. Handmade in France.
• •At Présence Art de Vivre, we believe that true beauty lies in the essential, in objects crafted with soul and intention. We pour our hearts into creating small, handmade series that whisper tales of mindful living and the simple joy of a poetic daily life.